Who still goes to a movie theater on a regular basis? I know my trips to the movie theater have become few and far between. The main reason for my lack of going out to see a new movie is the ridiculous prices and the advancements of at home movie watching. In my opinion waiting a couple extra months and being able to watch it for half the price on my couch is much more relaxing then going to watch it on an over sized screen with a hundred other people. Has anyone else realized that the picture quality of a movie at the theater is actually worse than the quality of your T.V at home? That’s because in most cases it is. The technology at movie theaters hasn’t changed too much over the years and is in dire need of some type of innovation.
In the article “How to Get More People into Movie Theaters” by Dorothy Pomorantz she talks about this exact problem. She goes on to explain how theaters in recent years have thought that raising the prices would solve the problem for people who are deciding to stay at home. In reality it has just been delaying the inevitable and if something isn’t done soon most theaters will have to start shutting down. The article goes on to say what some film makers and theater owners are starting to do to solve this problem. The most innovative plan and one that really grabbed my interest was the Barco Escape idea. This was created by a Belgium company that produces digital projectors. What they did was put a screen on three separate walls giving the viewer a 270 degree image which would ultimately make the viewer feel as if they were a part of the script. This would be a new type of movie watching experience that you wouldn’t be able to get on your couch. Even though not every movie genre would be appropriate to watch like this I think it would bring back some desire to go out and experience this at the theater.
Our society today is all about new technology and wanting to be able to experience something that they have never done before. By giving people a more thrilling way to watch movies that can’t be replicated at home it will get people back into the theaters and won’t leave them with that feeling of being ripped off.
Do you agree that theaters need to come up with a new innovative way to make going to the theaters worth the price?
Would you consider going to a movie theater like the Barco Escape?