Team Face the Future Foundation / Potbelly

The assigned objective was to create, plan and execute a fund raising project for a designated charity.  Our team chose to support the Face The Future Foundation (FTFF).  FTFF is a non-profit organization supporting the University of Illinois Craniofacial Center.  The Craniofacial Center is one of the oldest and largest facilities in the world dedicated to the treatment of infants, children, adolescents and adults with cleft lip and palate and other congenital craniofacial conditions. 

Our team partnered with Potbelly Sandwich Works, specifically the store located at 1459 W. Taylor Street.  This location is steps away from the UIC campus and the Craniofacial Center. Potbelly pledged to donate 25% of sales during one evening’s dinner service (5-8pm).  The event was held on Thursday, August 2.  Our team recruited friends, FTFF board members and Craniofacial Center staff to attend the event.  Team members offered free shakes to entice people on the street to attend the event and learn more about FTFF. 

Our team chose to partner with these organizations because of existing relationships.  Kacie is a member of the FTFF junior board.  Kacie’s relationship facilitated faster and more effective communication with FTFF.  Dan works for Potbelly in the marketing department.  Dan leveraged Potbelly’s promotional resources and communicated with store leadership.

In addition to holding the Potbelly event, our team sought to leverage our personal and professional networks to raise funds.  Team members used word-of-mouth, email and social media to drive people to the FTFF website to donate.  Several team members sold Potbelly cookies to co-workers, family and friends.  One team member held a company-sponsored “Wear Your Jeans to Work Day” to raise funds.

Our team raised $2,588.75, more than any other group in the class.  Our team initially projected $200 as our fund-raising goal.  However, that amount was solely revenue from Potbelly.  After adding donations, we revised our goal to $1,000.  We were able to far exceed our goal.  We also were able to spread awareness of FTFF to hundreds of individual we touched in our campaign.

In our initial proposal, we estimated we would raise $212.50 through our partnership with Potbelly.  Our actual total was $251.75, an 18% increase over the estimated total.  It is clear that our event drove additional traffic to the Potbelly.  We were able to bring more than 15 friends and co-workers to the event.  Potbelly was very happy with our event, their first fund raiser.

Advice for future teams

Make sure you follow your plans and do not lose sight of your objectives.  Our team did not use our implementation plan well enough.  We each took our own assigned tasks and completed the tasks, but did not integrate our tasks into the larger project or interface with other team members enough.  We would also recommend appointing a true project manager to facilitate collaboration and communication.  Because of the size of our team, certain messages were not communicated uniformly or well enough.  Irini blogged about the value of a communication plan – your team may benefit from that exercise.

Lessons Learned

Test everything!  Be prepared for technology challenges!  One challenge we faced was the FTFF website.  The website was difficult to navigate for some users.  This led to frustrated people not able to donate and a lot of last minute headaches for the team.  This problem was not on our risk management plan and we did not anticipate this issue.  In retrospect, our team should have thought this through as technology issues are common.  We should have tested the website in advance.

Beware of scope creep.  Given that our team had 7 members, we needed to raise a substantial amount of money for this project to be successful.  Our team needed to raise funds beyond the $251.75 generated by Potbelly.  However, as we added new branches to our fund raising plan (cookie sales, online donations, day-of cash donations, work sponsored event) it was difficult to manage everything.  Our team lost sight of the initial objective to some degree and it was difficult to be on top of everything.

More is not always merrier.  It was clear that this project could have been managed with fewer people.  The extra people allowed our team to raise an impressive $2,588.75.  However, the project could have been managed more effectively.  Our team attempted to divide the project tasks evenly, but this was not possible and not efficient.  Rather than have one person handle a task well, in some cases, we divided the task further and allocated the work to two people.  The result was not cohesive.



Virtual Food Drive – Northern Illinois Food Bank

Pop quiz: What type of bar crawl has no alcohol, no bars and no attendees?  If you answered a terrible bar crawl that you would never attend, that’s true.  However the answer for our project team turned out to be a virtual food drive that raised over $1000 for the Northern Illinois Food Bank.  Confused yet?  We’ll explain.


Our project team started as an attempt to raise money for Growing Power’s Iron Street Urban Farm, a 7 acre site on Chicago’s south side that produces healthy, sustainable food year-round.  The team’s original plan was to hold a bar crawl on the city’s north side, targeting fellow DePaul students and combining a fun event with an opportunity to raise money and awareness for a local organization.  The curveball came when our team was informed that a bar crawl might not be the best representation of DePaul to the community, and we were faced with our first challenge to change course.   The good news is that we had not yet invested any money into the project, but the bad news was that we had already invested time and effort into kick starting an ambitious project.  To further complicate matters, we lost a team member with significant marketing and graphic skills along the way to another team.  Not exactly an auspicious start.


So like any project team, we were forced to deal with the challenges encountered.  In our favor was the fact that each team member had already presented an idea for a charity event, so we had three alternates ready to review.  We selected the Northern Illinois Food Bank (NIFB) as our charity, which turned out to be an excellent choice for reasons we’ll detail later.  At the beginning though, this decision had its own set of challenges.  The team had wanted to hold a physical food drive in addition to a virtual drive, while promoting the food drive throughout the entire Chicago area.  Once again we encountered roadblocks, with NIFB requiring team members to drive hours west to pick up physical food drive boxes while limiting our team to promoting the event within Lake County, Illinois, to avoid territory conflicts with the Chicago food charities.  Yes, that’s right.  We almost got into a food drive turf war!  Who knew?


In some respects, it made the project easier by requiring focus and targeted effort on the virtual food drive only.  More importantly, the NIFB more than made up for the restrictions by supplying a ready-made, interactive website with unique links for our DePaul Kellstadt food drive.  The team decided to shoot for a goal of $1,000 based on input from the NIFB on previous food drives, and we went to work putting out the word.  Marketing efforts included sending out emails and flyers, as well as Facebook and Twitter messages.  The team also solicited donations personally, reaching out to family, friends and coworkers.


With all the drama aside, and our team focused on leveraging our social and personal networks, the project turned out to be a clear success.  The end results were netted $1,165 in donations over a 3 week span, with an average donation of $40.  Even more impressive is what the Northern Illinois Food Bank can do with that money.  With their buying power and distribution network, the NIFB is able to create 6 meals out of every single dollar donated.  Don’t worry, we’ll do the math for you – that equates to 6,990 meals for our neighbors in northern Illinois!  Considering where the team started, we felt proud to have contributed to our community at that level.


In the process, we learned quite a bit about the effort it takes to put on a charity event.  First and foremost, the next time you’re out at a bar event or get an email asking for a donation, keep in mind how much work really goes into the process and consider giving, even just a few bucks.  If you want to embark on your own charity event project, we would advise you to vet the chosen charity carefully.  Issues seen in our selection process or by other teams included willingness to communicate and support the event by the charity.  It may seem counterintuitive that a charity doesn’t want your help raising money, but in reality they only have so many volunteers or staff available to work with different teams.  Also watch out for charities that may ignite controversy or are not well known.  This isn’t to say they should be avoided, but just realize more effort will be required to get the results.  Our team could not have asked for a better partner than the Northern Illinois Food Bank – communicative, supportive, web-enabled, flexible, fast acting – you name it, and it made all the difference.


Along those lines, another piece of advice would be that professionalism and name recognition can go a long way to allay security or privacy concerns in a web or virtual environment.  One of our highest rated risks going into the project was a concern that donors would be unwilling to provide personal and financial information on a website to make a donation relatively blindly.  The NIFB had an excellent website, and although that could have been created by anyone, it conveyed a professional, secure environment.  They also stated very clearly their privacy policy upfront, and did not store any financial information.  These may be taken for granted in today’s world, but even losing a few donations due to a shoddy web design would be a shame.


That brings us to a clear lesson learned – be careful when leveraging your personal or social networks.  We all have “that friend” that constantly sends links to charities and events and who-knows-what.  This charity drive worked in part because our team had members that could approach their family and friends with a request for donation.  People are bombarded daily with ads and requests of all types, so teams need to realize that generic, mass mailings are likely to be overlooked.  Targeted, focused and most important, personal requests for donations were very effective for us.


Taking it all in, clearly project teams need to be willing and ready to adapt to change.  Our charity changed, our event changed, our team changed, our approach changed – you get the picture.  And unfortunately, this is not a rare occurrence when it comes to projects.  As usual, the only guarantee is that something significant will change.  You can’t control everything, so when things change around you, respond in kind quickly and thoughtfully.  Then once those items have changed, realized that assumptions made previously may no longer be valid.  Everything in your project has to be on the table; be prepared to recast your movie, change the script, the set location and sometimes the plot.


And that, is how a bar crawl with no people, no bars and no attendees was a resounding success.  What’s your best meandering path project?  How different have your outcomes been from original estimates?


Autism Speaks 24-Hour T-Shirt Sale on

For our charity event, our team decided to partner with the web-based business to do a one day t-shirt sale, with $3 of every $10 shirt sale going to Autism Speaks.  Ript Apparel’s business model is that they sell a different shirt every day, and the shirt is only available for 24 hours then it will never be available again.  Independent artists are able to submit their designs to Ript Apparel, who have the final decision on which shirts go on sale.  If their design is selected, the artists are paid $1 for each shirt sold.  Additionally, Ript Apparel doesn’t print the t-shirts until they are ordered, so they are never stuck with excess inventory.

The advantages of our project were that the website and infrastructure were already in place, and that Ript Apparel already has an existing customer base and a mailing list of around 12,000 people to whom they can send an e-mail blast when needed.  For our team, that meant that the major tasks we needed to focus on were creating the t-shirt design, negotiating a donation percentage with Ript Apparel and the artist, and doing additional marketing activities to drive sales.  We also created a link from the Ript Apparel website to a direct donations page we created, to give customers the opportunity to make a more sizable donation.

At the outset, our team was projecting to raise $1,450 for our charity, with $2,900 being the high and $675 being the low.  Our final total raised was $1,027.  Coming in under our projection was disappointing, but we faced some unexpected adversity the day of the sale, when there was a revolt on our message board with people speaking out against our charity and encouraging people not to buy the t-shirt.  Among others, there was a post that compared Autism Speaks to a well-know hate group, and another that made it a point to describe them as an evil organization.  Since the sale was only for one day, it was difficult for us to counteract this and develop any positive PR.  Considering the unexpected circumstances, we feel that the amount we raised from our project was ultimately a success.  The project was also successful as a learning experience, as the team faced numerous obstacles and schedule changes over the 2 months and learned to adapt on the fly, applying some of the concepts we learned in class to help us.

For teams doing this project in the future, some advice would be to keep the project simple, especially if you are doing it in the summer where you only have 6 weeks to accomplish everything. Another word of advice is to keep the team size small.  We ran into some difficulties with communication between five people, and imagine it would be worse with additional team members.  Finally, choose your charity carefully. There are a ton of controversial charities out there, and by picking a neutral charity you can avoid some of the backlash that our team experienced on the website.

One lesson that the team learned is to consider the public’s perception of a project. Even if you think you are doing the right thing, seeing it through the lens of an outsider could reveal some problems that you don’t see internally. Another lesson is to clearly define roles at the beginning of the project, and have one person take the lead rather than everyone trying to contribute equally. Finally, consider all the possible risks, not just those that are likely to occur, and have a contingency plan for all of them.

Chicago Canine Rescue Foundation Fundraiser at Grace St. Tap


CCRF is a small shelter located in the city of Chicago with a goal of finding permanent homes for both dogs and cats.  CCRF assists animals that are slated for euthanasia and takes in animals from kill-shelters across the Midwest.  We decided to focus on this organization because of the strong interest working with an animal shelter in the city by a majority of the group.  Additionally, one of the group members had adopted dogs from CCRF in the past and the organization was the least funded out of the few options that were being decided upon.

The event we intended to host was a social event in a pet-friendly establishment called Grace St. Tap.  Another group member was an acquaintance with one of the formers owners who was still actively involved with the bar.  Dogs were allowed inside this establishment making it an ideal place for attendees to network with other pet owners and DePaul students.  The end goal of the event was to raise money for CCRF through tickets to gain entrance to the event, tickets for a raffle held during the event, as well as direct donations through CCRF’s website.  At the outset of the project, once Grace St. Tap was chosen as the venue, we projected a best case, worst case, and most likely scenario of $1,000, $500, and $700, respectively.

The event was successful in regards to attendance.  Grace St. Tap is fairly small with a maximum capacity of approximately 50 people.  We were marketing the event with intentions of having between 30 and 40 people attending specifically because of those limitations.  However, with 35 people and 12 dogs in attendance, Grace St. was comfortably busy and a significant increase in either people or pets would have made the environment less conducive to networking.  The tickets, the raffle, and direct donations amounted to $998.95 which just barely missed our best case scenario of $1,000 in donations.

In regards to an overall analysis of our project we were successful in our objective of raising funds for CCRF with achievements just short of our best case scenario.  Breaking it down further, we had individual successes at the project management level through our human resource placement, planning, and teamwork.  We had team members placed with tasks that suited their skills; members in sales/customer service helped market and solicit the event, we had someone with a connection to CCRF and another individual with a connection to Grace St. Tap, and someone with strong project management skills who led the team.  Likewise, we placed an emphasis on preparations for the event itself with plans to handle the various situations that could arise with a large number of dogs, etc.  Finally, we have been part of DePaul’s weekend MBA project for approximately two years so everyone was familiar with each other and trust/timing on various tasks was never a concern. 

On the opposite end from effective project management, the main issues we faced was marketing within a compressed timeline and managing the ticket sales due to walk-in attendees.  We choose a date for the event that was about a month from when the project was introduced.  By the time we had everything in place with the event, we had about 1 to 2 weeks to advertise.  This was due to confirming we could host the event at Grace St. Tap on our selected date and having CCRF agree with the flyer we were using.  Also, CCRF is very small organization with only one individual in charge of their website.  That individual was finally able to post our flyer and information on the event about a week before it was to occur.  In regards to managing ticket sales, we were restricted with the small size of the establishment and the ability to buy tickets at the door.  As a team we decided in advance to use a website that allowed people to buy tickets in advance and print the ticket to bring to the event.  This allowed us to track the expected volume up to the day of the event.  However, we really did not know how many people would show up with a ticket purchased in advance.  So, we had to limit our marketing and advertisement of the event.  If we had an additional 40 people show up the day of, the venue would not have been able to hold everyone and we would have to turn some away.  So we mainly relied on using Facebook and LinkedIn to network to our specific social networks.  However, we did have a flyer created to hang up at pet stores, dog parks, vet clinics, etc.; but we limited the total number we ended up posting.

Our main advice to a team interested in hosting a similar event would be to really focus on the timeline you have to work with and the marketing plan.  If you have a month to work with, the overall scope and expectations of your project need to be realistic.  For example, our best case scenario could have been doubled if we had multiple months to plan and prepare.  We would have needed to choose a larger venue, but we could have also advertised the event on a much larger scale. 

This advice goes hand-in-hand with our take-a-ways from the project.  First off, it is important to know your team and their strengths/weaknesses.  It is much easier to work on a project where you have past experience with all past team members.  This was especially important with a project that had a very tight deadline.  Also, each individual’s social network is vastly important to the success such as the one we hosted at Grace St. Tap.  A large percentage of the attendees were directly attributable to the social network of someone on the team.  You can always really on your network to either attendee the event, make a donation in this case, or continue to spread the word and promote the event.  Finally, always look for pre-existing solutions.  You don’t always have to “reinvent the wheel” and that may not even be an option depending on the timeline.  An example of this is through our use of EventBrite to monitor pre-sale tickets.  Eventbrite allowed us to monitor the number of people we were expecting to attend the event.  Through the site we could determine how much additional promotion were necessary, either through distributing more flyers or additional postings on social media.  Instead of not having pre-sale tickets and hosting the event without any idea on the number of guests, the use of EventBrite removed the unknowns of either very low or very high attendance numbers.