Under the current circumstances, the team wanted to raise funds for an organization that helps individuals most directly impacted by COVID-19. Our goal was to raise awareness and fundraise for A Safe Haven Foundation. The team understood that an in-person event was not possible due to the restrictions in place. We found a way to promote and host a virtual fundraiser that allowed individuals to participate from the comfort of their own homes.
We partnered with A Safe Haven Foundation to create awareness for their virtual Halloween Hustle Run from October 30th through November 1st. We promoted the virtual run by sharing the organization’s marketing flyers on our individual social media pages to create exposure and to attract more participants to the event. The team met on Halloween and participated in the Halloween Hustle virtual run to show support for A Safe Haven Foundation.
For the second part of the project, the team partnered with Baig of Tricks Entertainment to host a virtual trivia night fundraiser. The trivia night was on Sunday, November 8th from 6:00p.m. to 7:30p.m. via YouTube Livestream. The team created a Facebook page to invite our network of friends, family and co-workers to the event. The fee was $10 per person, but we were encouraging to give more if they chose to do so. Participants had a chance to win a $100 Visa gift card prize. Those who were unable to attend, but wished to contribute could also donate and support this great cause.
Organization Name: A Safe Haven Foundation
A Safe Haven Foundation is a 501(c)(3) nonprofit organization that has been serving Chicago since 1994. The organization helps people aspire, transform and sustain their lives as they transition from homelessness to self-sufficiency with pride and purpose. A Safe Haven Foundation has helped over 65,000 individuals and provides services daily to 1,200 of them. We chose this organization because of its support to local residents of Chicago on issues with poverty, mental health and housing. A Safe Haven not only helps individuals overcome homelessness, they improve the lives of veterans, women with children, families, and the community. They have job training programs and approximately 80 percent of those secure job placements that can provide the financial foundation to support recovery, stability, and, eventually, independent living.
Analysis of Success Measures
The team exceeded our monetary donations goal by $2,595!! It was such a great accomplishment for the team. While we just fell short of our goal for the participants on trivia night, we were excited to have come very close to the goal.
- Know your target audience
- We overestimated the interest in the virtual trivia night. We had to get creative with the ways we encouraged individuals to participate.
- Communication is vital
- It became apparent that the best way to secure donations and participants was to contact our network directly via email, texts and phone calls. We also learned that Chicago doesn’t like to commit until the last minute. A majority of the trivia participants registered a few days prior to the event.
Advice to Future Teams
- Choose an organization that all team members are passionate about. A compelling story will maximize donations.
- Have a contingency plan. Don’t underestimate the importance of the Risk Management Plan.
- Manage your time and energy wisely. Be flexible and adaptable.
A Safe Haven Website