Over the years, the sizes of smartphones are getting bigger and bigger. Designers are beginning to create phones with the idea of the bigger the better. The best sellers for smartphones are the ones with the larger screens. The resolution for the screen is as high as 1080p. Smartphones are becoming the size of tablets. This means small tablets can soon replace smartphones by implementing it with the same functions.
For example, Android smartphones have grown in size over the years, from “4 inches, quickly followed by 4.3 inches and 4.5 inches, and now up to 5 inches and even beyond” (Tofel 2). Android created their products according to their consumers’ desires. The majority of the people wanted larger screens of “4.5 inch display or larger” (Tofel 2), which made using it more enjoyable. Most people use their phones for web browsing rather than to use it for calls. A larger smartphone means users will need to hold it with two hands. The convenience and mobility of using it with two hands is not a problem, because most people use it while they are sitting down. The majority of the consumers want larger screens, which is about 77% of the people. What about the other 23% of the consumers who do not desire the large screens? Android will lose about 23% of their consumers to their competitors with smaller phones available.
The growth of smartphone functions has made it necessary to increase the screen size. The more functions that are put into the phone, the more pixels are needed for the graphics to look visually good. Research has shown that most consumers’ ideal good quality smartphone are the ones that offer the most functions and has the largest screen. It is also viewed as a better value for their money. The dimensions of quality define this as user-based. It is the products with the desired attributes that satisfies the consumers’ needs the most. In this case, smartphone consumers want more functions and a larger screen. The product attributes only meet the needs of majority of the consumers. Android phones are designed to appeal to the majority and neglecting those who do not want a larger screen. The problem with this is that, not all consumers want the same product attributes. The quality is determined by the consumer’s needs and wants them self. The product attributes need to meet the customer’s expectations for them to be satisfied.
As a consumer myself, if a phone can do more than other phones can for the same price, it would be considered a better deal. The size of the phone does matter to me, as it has to fit in my pocket for convenience. I would prefer to have a smaller phone than a larger phone that requires two hands to hold. My idea of a good quality phone is different from other consumers because it has to fit my needs. The quality of a product is subjective and every consumer’s needs and wants are different.
- What is your idea of a good quality phone?
- Is it true that most smartphone consumers want bigger screens?
- Do you think tablets will soon be replaced by smartphones?
The new trend in today’s culture is to encourage having a healthy eating habit. Studies show that when people are at home, they are more conscious of what they are eating because they are making the food them self. While when they are out, they are less likely to stick with the healthy eating habit because of the tempting new food choices. Thus fast food restaurants do not offer as much healthy options available.
Most fast foods are targeted and are geared towards male consumers by labeling them as “dude food”. The food industry reports that 34 percent of men eat fast food frequently each week and only 23 percent of women would occasionally eat it. Fast food restaurants are beginning to have unexpected food choices to their menus to attract customers. For example the Taco Bell’s Doritos Locos Tacos, which contains a Doritos flavored taco shell with the regular Taco Bell’s filling. Pizza hut has its cheesy crust pizza which contains five different blends of cheeses in the pizza’s crust. These foods might turn off some people. The majority of the consumers are the younger generation, who would want to try something exciting to have as a conversation starter. The targeted consumers for the fast food industry would most likely be the younger generation, but Dunkin’ Donuts wants to reach out to new consumers and expand their customer base.
Like other fast food restaurants, Dunkin’ Donuts also joined the trend of creating something odd for their menu. Dunkin’ Donuts also added an unexpected food choice to their menu to attract new consumers. This new menu item is a glazed donut breakfast sandwich. This sandwich contains a pepper fried egg and is filled with cherrywood-smoked bacons. What inspired Dunkin’ Donuts of this idea is that they have seen customers buy glazed donuts to use as burger buns at family outings. They want to expand their consumer market to families. They thought this was a great food item to target most consumers because it used in family events. This assumption that all customers would like it is wrong because everyone’s preference is different.
The sales are great in the beginning, but it is starting to go down because it is not exciting anymore. In order to meet the consumers’ needs and expectations, Dunkin’ Donuts should ask their consumers what they want. They failed to do this and the sales were up only temporarily. This was similar to the paper airplane activity that was done in class. The designer group had to design a paper airplane and present it to the customers group. The customers are the ones who decide what is considered to be the best quality. Some teams did not meet the requirements because they did not ask their customers what they want.
Consumers are the one to receive the product or service. They have a set of standards of the quality and service they expect to receive. Since most people are health conscious, Dunkin’ Donuts should add something healthy to the menu instead. This is what the consumers want and desire.
- Do you think customers set the standards of quality of any product or service?
- Was it right for Dunkin’ Donuts to make this assumption that most people would like it?
- Should Dunkin’ Donuts have followed the health conscious trend?