Is quality really key?

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I consider myself a bargain shopper, especially when it comes to apparel. Why pay full price when you can just wait for the products to go on sale? Although, there are several other ways that can help you save money. You can sign up for a store’s cashback program, use online or in-store coupons, or even shop for defective products. Now some may be skeptical about purchasing defective products, but in reality you shouldn’t have to worry too much in regards to apparel, unless you are very picky. There are many situations where I would rather purchase a slightly defective item to save a big chunk of change.

As manufacturers produce hundreds and thousands of items, some are bound not to come out perfect. Quality control weaves these defective products from the approved products. From excess glue on a shoe to incorrect stitching on a garment, there are plenty of small details that can be irregular. Now these items don’t necessarily present a hazard to customers, but major retailers such as Nike cannot be seen selling sub-par products in major retailers. That is why they offer these “irregular” or “b-grade” products. You can find a few of them slip past to major retailers, but you mainly find these types of products in outlet stores. Now this scenario would be different in the auto industry, where defective components or products would not be allowed to be sold because of the dangers they may cause.

I bet that many of us have been to and/or shopped at an outlet mall and have seen how much cheaper apparel is compared to full price retailers. “Defective” products that I purchase from outlets (mainly sneakers and sports apparel) usually tend to be just as fine in my opinion. Things are meant to be worn and I believe little nicks do not really affect the overall look/performance of the particular product.

Questions:

Do you guys think these defective/irregular products are worth purchasing in the long run?

Do you think quality control might be too strict when it comes to products like apparel (that do not pose danger)?

Sources:

http://www.consumeraffairs.com/news04/2010/11/ever-wonder-how-those-factory-outlet-work-and-if-you-are-really-saving-any-money.html

http://abcnews.go.com/GMA/Consumer/story?id=1828568&page=1

Are Super-size Smartphones the New Tablets?

Over the years, the sizes of smartphones are getting bigger and bigger. Designers are beginning to create phones with the idea of the bigger the better. The best sellers for smartphones are the ones with the larger screens. The resolution for the screen is as high as 1080p. Smartphones are becoming the size of tablets. This means small tablets can soon replace smartphones by implementing it with the same functions.

For example, Android smartphones have grown in size over the years, from “4 inches, quickly followed by 4.3 inches and 4.5 inches, and now up to 5 inches and even beyond” (Tofel 2). Android created their products according to their consumers’ desires. The majority of the people wanted larger screens of “4.5 inch display or larger” (Tofel 2), which made using it more enjoyable. Most people use their phones for web browsing rather than to use it for calls. A larger smartphone means users will need to hold it with two hands. The convenience and mobility of using it with two hands is not a problem, because most people use it while they are sitting down. The majority of the consumers want larger screens, which is about 77% of the people. What about the other 23% of the consumers who do not desire the large screens? Android will lose about 23% of their consumers to their competitors with smaller phones available.

The growth of smartphone functions has made it necessary to increase the screen size. The more functions that are put into the phone, the more pixels are needed for the graphics to look visually good. Research has shown that most consumers’ ideal good quality smartphone are the ones that offer the most functions and has the largest screen. It is also viewed as a better value for their money. The dimensions of quality define this as user-based. It is the products with the desired attributes that satisfies the consumers’ needs the most. In this case, smartphone consumers want more functions and a larger screen. The product attributes only meet the needs of majority of the consumers. Android phones are designed to appeal to the majority and neglecting those who do not want a larger screen. The problem with this is that, not all consumers want the same product attributes. The quality is determined by the consumer’s needs and wants them self.  The product attributes need to meet the customer’s expectations for them to be satisfied.

As a consumer myself, if a phone can do more than other phones can for the same price, it would be considered a better deal. The size of the phone does matter to me, as it has to fit in my pocket for convenience. I would prefer to have a smaller phone than a larger phone that requires two hands to hold. My idea of a good quality phone is different from other consumers because it has to fit my needs. The quality of a product is subjective and every consumer’s needs and wants are different.

 

Questions:

  • What is your idea of a good quality phone?
  • Is it true that most smartphone consumers want bigger screens?
  • Do you think tablets will soon be replaced by smartphones?

 

Articles:

Beer Can Fan

Have you noticed over the past couple years all the innovation that has been swirling around beer cans? It all started with Coor’s Light and their vented can and their mountains that turned blue when they were just chilled enough to get consumed. At first, Coor’s Light caught some flack for introducing such innovations to their beer can, but it seems that competing companies such as Anheuser-Busch and Miller Brewing Co. are also trying to get in on the mix.

Coor’s Light started this innovation craze by introducing their “vented” and “cold activated” can. Recently they have introduced their new double vented can which is quite hilarious. It seems that Coor’s Light is even aware of this hilarity as they put out commercials that are seemingly mocking their new innovations. Not to be left behind, Budweiser is introducing the latest innovation with their “Bow tie” can. It is designed with a kink in the middle of the opening to allow for easier drinking. The interesting thing about this can is that it actually holds less beer than their traditional can. Another smaller competitor, the Boston Beer Company ,which brews Samuel Adams, reportedly spent over a million dollars in trying to design their own innovative can.

It is interesting to see all these brewing companies investing so much into providing so many innovations when in reality it does not change the actual product that is being consumed. Beer seems to be a product that is defined simply by consumers choosing it for its user-based and value-based aspects of quality. There is no secret to why people buy beer. Top executives at Anheuser-Busch are claiming that with their innovations they are trying to target consumers who are “trend-setters” and like to be ahead of the curve. Surely the companies realize they they are not changing the product, but instead trying to differentiate it by adding to the experience of drinking. By adding certain innovative features to the can, companies are trying to add quantities to their product attributes. In reality, the actual beer is the primary product and its primary characteristics are not being changed or altered by the changes being made to all these different beer cans. If anything, the changes to the beer cans appeal to the dimension aspect of quality since they are creating additional secondary characteristics for a simple can. Adding features that supposedly allow for easier, faster, and colder drinking does not change what the end result will be from consuming beer out of these innovative cans.

Next time you find yourself ordering a beer, keep in mind that the new can you might have in your hand has been designed to help you with your beer drinking experience.

 

 

http://business.time.com/2013/05/11/my-beer-can-is-better-than-yours-aluminum-can-ovations-for-better-beer-drinking/

Can the Cruise Industry Stay Afloat?

It’s been a nightmare at sea for this seasons start to the 2013 Cruise Season. From passengers going overboard, crew members dying and of course the horrific Carnival cruise ship that suffered a mass power outage that left over 4200 passengers stranded in the Mexican Gulf, the industry has been hit with new challenges.

Although, Carnival Cruise line has been getting the blunt of the bad media coverage for several equipment failures, the whole industry of cruise ships still have been affected. The Cruise Industry is now facing challenges of attracting new passengers due to recent events coupled with the old challenge of increasing operational costs and competition.

With high fuel costs, expensive airfare, and a rougher economy, almost every cruise line has been forced to cut costs while still trying to attract consumers. The Carnival Cruise ships have been proof that cutting costs in procedures, maintenance and quality crew members in order to provide over the top amenities and attractive destinations at reasonable costs to passengers have major consequences.

The challenge is not just picking attractive destinations and providing better service and perks then the next cruise ship.

All cruise lines have been optimistic in light of the horrific at-sea events, through the release of big upgrades, innovations and reengineered cruise ships in attempt to save the industry and their images. Cruise lines are taking on the challenge by restructuring ships to be the destination. An editor of cruisecritic.com , Caroyln Spencer Brown believes that “When you start focusing on shiny new ships with funky, fun, new amenities and features, the market comes back.” Or at least that is their hope.

The Royal Caribbean will release more thrill seeking attractions like bumper cars and simulated skydiving, while the Disney Cruise line will be redesigning their old ship to mimic the Marvel Comic Superhero theme. Several other major attractions like water parks, state of the art dining , world class exercise classes are all features that are changing the cruise line industry; it’s no longer just about the port destinations, its the ship itself that delivers the true experience.

While other cruise lines are adding over-the-top products and services to their ships, Carnival Cruise is sticking to product improvement. They have cancelled several cruises and spent over $300 million on safety upgrades and emergency generators to enhance their dependability and prevent anymore-technical nightmares.

Although, the thrill of walking on a plank, ice bars, eccentric food from Food Network Chefs, themes and celebrity shows sound enticing…I think there is a point where safety should not be forfeited. Also, is it really right for Cruise Lines to believe the ship “experience” outshines the actual destinations?

 

Ice Bar in Norwegian Cruise Ship

Observatory 300 feet above Sea Level

Would you pick a cruise based on it’s innovative amenities or on the basis of the trips destinations?

What dimension of quality do you think is most important for Cruise Lines to focus on?  Aesthetics? Service? Reliability etc..?

 

http://www.newsday.com/travel/cruises-get-good-buzz-from-new-ships-overhauls-1.5279922

http://abcnews.go.com/Travel/carnival-cruise-lines-cancels-dozen-trips/story?id=18771670#.UZf8Eyv5l9k