Corporate Powered Yoga

As the demand for any product grows, a corporate powerhouse with efficient standardized processes seems to rise with it. Yoga, which began as an art for the spiritual or inward looking, has been no exception. Look at these numbers that show the growth of yoga in recent years (reported by Emily Ritter of early this year).


CorePower Yoga has capitalized on this growing trend. They have “corporatized” what was initially more of an art so people can accomplish a full workout in one yoga session. All classes include an abdominal workout section, many are heated so you can break a sweat, there are class options with weights, etc. The idea is you can do a 1-hour yoga workout that will cover cardio, strengthening, flexibility and finding your inner chi.

I have dabbled with yoga throughout the last few years to gain an advantage as a basketball player. The typical workouts basketball teams do are lifting, running and basketball practice, all mostly restricting flexibility. Yoga is unique in it focuses on increasing this very valuable flexibility. CorePower also adds weights and an abdominal section to many classes – even more benefits for an athlete like myself. Great, right? I wasn’t a fan.

The best yoga class session I ever had was one-on-one session in the heart of my workday with a really weird dude, Chad. I walked into what was supposed to be a group class session at Cat Financial to see I was the only employee who showed up. We began with a few simple poses so Chad could assess my flexibility and strength. What followed was a plethora of poses tailored specifically for me. Chad encouraged me to try new things or stay where I was based on how I feel. He talked me through the origins and purposes of different parts of the practice. There was no music and no heat like CorePower. Chad didn’t care if I stayed on my mat or followed exactly what he was saying. By the end of the session, I was flowing through my own combination of poses focusing inward. When I went back to work I felt refreshed, not just physically, but mentally too. Yoga with Chad was personalized, creative, an art, and the best yoga experience I’ve had.

CorePower Yoga created efficient standard operations to allow the optimal large-scale production, and this is usually viewed as a positive, but maybe it’s not always better. I learned through yoga that variability and personalization, even if inefficient on a large scale, could be preferred. Chad only had one student in his class because most people seeking out yoga will be led to a CorePower, not a freelance instructor. Maybe they would be better off if there was not a corporate in the way of them finding an artist.

My questions: Is large-scale operational efficiency brought by corporate powerhouses always a benefit to society? If not, where are other markets you see it as a disadvantage?