How The Light Bulb Got Its Groove Back


In the 19th century, the only type of bulb available was the incandescent light bulb. This bulb was “the biggest thing since sliced bread” and incredibly effective at its job. Unfortunately for the light bulb, the business world seems to continuously search for improvements or replacements of the once great predecessor. Today, the incandescent light bulb seems like an antique compared to the variety of light bulbs available. Consumers can choose now choose from incandescent, fluorescent, halogen, HID (high-intensity discharge), and LED (light emitting diodes) light bulbs. Each light bulb usually provides a longer life and brighter light than their respective predecessors. Consumers also now have the option to choose from a variety of light types (i.e. warm, cool, natural) and whether they dim or not. At a certain point, a consumer can be quickly flooded with and drown in the massive amount of information and options of light bulbs.

At this point, someone may be thinking to themselves “why should I care about light bulbs?” I’ll admit that when considering a single light bulb the selection of said bulb would not save someone or a company millions of dollars, but an impact will be evident. The average person, especially not a company, does not utilize a single light bulb. Let’s consider an average home to use for as example: three bedrooms, two bathrooms, one kitchen, one dining room, etc. Each room requires at least one lighting fixture, and each fixture uses three light bulbs (if we stay on the conservative side). All these rooms and fixtures amount to a possible minimum of 30 light bulbs.


Compact Florescent


Price per bulb

$ 35.95

$ 3.95

$ 1.25

Life Span

50,000 Hours

8,000 Hours

1,200 Hours

Kilowatts per year




Annual Oper. Cost

$ 32.85

$ 76.65

$ 328.59

Now imagine the impact this has over the possible minimum of bulbs established earlier. Although a single light bulb, or even light bulbs in general, might not seem to have a large impact on finances, this myth is quickly proven false. Buildings owners, whether residential or commercial, must take into consideration the price of and the operating costs of light bulbs into their expenses. This affects large buildings even more because of the massive amount of light bulbs in use at any given times. The light bulb is no longer solely symbolic of an idea and can now come to represent money, or $$$.

How could something so small and seemingly insignificant come to have such a large impact on the financial aspect of households and businesses? Should the government require homes and businesses to replace current light bulbs with more efficient ones? Would the requirement even be worth the hassle?

Is Vegan the New Black?

Within modern society, new fads come and go like clock-work. The latest one seems to be a health craze running rampant and comprising, in large part, of vegan and vegetarian choices. A survey in 2011 discovered “5% of Americans never eat meat” and “33% of Americans were eating vegetarian or vegan meals more often”. Although data suggests this is not a simple trend that will disappear anytime soon, the question lies in whether or not it will stick around enough to be taken advantage of.

Currently, one company in particular has taken notice and is now looking to fulfill the new demand by expanding its business. Organic Avenue, a vendor of high-end juices, salads, and other specialty foods, is attempting to become a national chain. The company has hired a new chief executive, Martin Bates, to take the reins and lead the Organic Avenue charge to the “promised land”. Bates has had proven success by being one of the leading forces behind the resurgence of “Pret a Manger”, a food franchise, in 2008. Pret a Manger’s turnabout was achieved by tweaking the products and services it provided to the tastes of the consumers’.

Project management will always be essential if companies hope to achieve the success they dream of. In order for Organic Avenue to have success, Bates’ strategy is to form partnerships with gyms, fitness clubs, high-end retailers, and open its own chain of stores as well, to supply the company’s products. One can quickly establish attention is focused on the availability and marketing of the product. Organic and healthy products could be considered to be in their introduction stage, and a tremendous of work must be exerted in order to reach the maturity stage.

Organic Avenue understands its customer base and target market; “people who want food that’s better for them”. It would be a mistake for the company to undermine consumers who simply want healthier products and focus attention on “hardcore” vegetarians or vegans. Currently, Organic Avenue is more known for juices and juice cleanses, but its other products must also be brought to light. The company also provides food (salads, soups, entrees, and snacks) and packages (Booster Packs, Immunity Essentials, and “2-Day Transition” to name a few).

Most people demonstrate xenophobia (fear of the unknown), and the switch to organic/healthy foods seems to be no exception to the rule. Society has an idea of why organic foods are better, but the media constantly manipulates our ideas and leaves people unable to distinguish fact from fiction.

Are organic and fresh foods worth the extra money or do they not provide the bang for our buck?

Will Organic Avenue need to create a new line of products or will alterations to current ones draw news consumers?

More importantly, will people be accepting of the change from fast/junk food to healthier options will people be accepting of the change from fast/junk food to healthier options?