A College Graduate’s Worst Nightmare

C.E.O’s and business executives are turning their backs to the recent college graduates claiming that they are under qualified. Link to NYTimes Article “How to Bridge the Hiring Gap”

In the business world today, college graduates are frightful to enter the workforce because they are convinced that their knowledge and degree will never land them a job good enough to pay off their tuition debt. As of late, executives who are looking to hire this bright new knowledge are claiming that they are unable to find applicants who are qualified for the position they seek. When one tries to uncover this paradox of linking those who need work to those who need workers, one will find that there is a divide that is weakening the success of both aspects.

An Economics graduate from the University of North Carolina stated that although they graduated with a 3.6 G.P.A and degree for a major that was high in demand, they believe that the bashing of their generation will never end causing employers to believe that they will never be able to add value to the company. Looking from a different perspective, a large majority of C.E.Os of companies are backing up their hiring decisions in regards to recent graduates by stating that these recent graduates lack the skills and discipline required in the workplace. A main cause of this is that young employees come into a new job believing that they are automatically entitled to a promotion before mastering the assigned tasks for the position in which they started. Executives are trying to encourage young hires that rotating through departments and letting the managers monitor their progress step by step will let them prove their abilities. Managers, executives, and CEOs who are hiring are warning recent college graduates that training programs will only recruit applicants will immediately applicable skills due to the fact that they no longer have time to hire bench strength.

The dilemma of hiring new college graduates proves that  management operations is changing up the game. The basic management functions of planning, organizing, staffing, leading, and controlling will no longer apply to the recent college graduates unless they are truly ready to work from the bottom to the top. If we go by the textbook, staffing is performed effectively by following proper recruitment procedures and then selecting the candidate that is most qualified in meeting all the job requirements. The major ethical decision I contemplated while reading this article is whether this treatment is fair for the recent college graduates. If one is over-qualified for an entry position within a company should they be forced to rotate through departments being encouraged by employers to learn knowledge in which they have already acquired?

 

Taking Online Shopping Offline

Online Shoppers who choose to forgo shipping chargers visit Walmart to pick up items ordered online.Link to NYTimes article “Luring Online Shoppers Offline”

Online shopping has caused retailers such as Macy’s, Best Buy, Sears and The Container Store to loose millions in sales. Consumers have had such a profound obsession with purchasing a product at the lowest price possible that almost every product sold at traditional retail stores is constantly being matched up with prices online. Currently, Best Buy is even going to the extent of customizing the bar codes on their products so they cannot be scanned by consumers so they are able to look up online prices from sites such as Amazon.

To avoid having in store sales reach an all time low, retailers are attempting to lure consumers into the store by promoting their own online operations on site. Walmart has made an effort to add Web return centers, pickup locations, free shipping outlets, payment booths, and drive-through customer service centers for online sales to appeal to the growing amount of online shoppers.

Retailers like Walmart believe that they could potentially have an advantage over their online retail competitors due to the fact that shopping offline eliminates the expensive shipping fees. Walmart gives customers a variety of options such as being able to order products from their online website and then being able to pick it up and pay for it at the store, thus appealing to customers who have a trend of preferring to pay cash for products.

From focusing on the cash option, Walmart has seen a dramatic rise in demand due to promoting online pickup at their stores, which now accounts for half their sales. As a whole, Walmart has the advantage of appealing to customers that do not have a bank account of credit cards. In addition, the in store pickup also appeals to consumers that favor to buy items in bulk that do not qualify for online purchases.

Fellow retailers of Walmart such as The Container Store and Sears have taken on site purchasing to a new level by promoting a drive-through service that allows for consumers  to get what they need on the go. This service has also seen great success because it appeals to the consumers who shop online because they do not have the time to navigate their way through the retail store to purchase the products they need. Recently, a new trend has shown that customers who used this pick up  service have caused them to visit 50% more than customers who regularly shop in the store.

The competition between traditional retailers and e-commerce companies will continue to exist, but the efforts made by the traditional retailers to keep up with online shopping have been greatly significant. With all the new bells and whistles added to their offline services, will retailers truly be able to take shopping offline for good?

Source: http://www.nytimes.com/2012/07/05/business/retailers-lure-online-shoppers-offline.html?_r=0