Are you ready for Disney Star Wars ?!?

Walt Disney was first introduced on October 16, 1923 by brothers Walt and Roy Disney as an animation studio. It later has developed to one of the major Hollywood studios, and owner of eleven theme parks and several televisions. Recently, the Company had agreed to purchase Lucas film from its founder, George Lucas, for $4.05 billion in stock and cash. Yes, we will be seeing more “Star Wars” movie soon. Disney plans to release new “Star Wars” movies every two or three years beginning in 2015 with “Star Wars Episode 7,” Disney Chief Executive Bob Iger said. If you can remember, Disney already purchased Pixar Animation Studios for $7.4 billion in 2006 and Marvel Entertainment for $4 billion in 2009. As such, Disney owns all the Disney characters, all the Pixar characters, all the Marvel characters, and now all the Star Wars characters? Disney is now owns almost every famous characters.

Why is this company so successful? As we know, customers expect certain things when they walk into a business, and every company should know how to identify those expectations in order to meet them to the customer’s satisfaction. Disney obviously uses these strategies as a foundation of the business. As one of their principal: “make the dream come true.” In order to make the dream come true, they should know what people dream about when they think about Disney. First thing came up to my mind when I think about Disney is that it is a place where kids can be kids, and adults can feel like kids again. Disney Themes Park and Resorts, for instance, are designed to bring pleasure by providing the finest in entertainment for people of all ages, everywhere. Each theme park creates different atmosphere. Disney continuously creates goods and services that are valued by customers and society.  Disney did everything they can to make sure that their customers have a positive experience and leave happy. Clearly, Disney is one of the worlds’ leading producers and providers of entertainment, using it portfolio of brands to differentiate its content, services and consumer products.

All in all, the Disney management principles have over time proven themselves true to the success of the organization. I believe that Disney has a huge potential to make a Star Wars movies. They will surely make “Star Wars” live on and flourish for many generations.


What do you think of Disney’s acquisition of Star War? Do you think that the new movie will come out the same as it’s used to be?



Amazon will start selling wine? Is it a good idea?

Amazon was introduced in July of 1994 as a small online bookseller. It later expanded to all household categories. Today, Amazon offers the Earth’s biggest selection of products in more than 160 countries across the world making them the leading online shopping site accessed via the World Wide Web. In addition, Amazon is planning to launch an online wine marketplace in the coming week.  Do you think it’s a good idea for Amazon to sell wine online? Instead of waiting in line or wait until the shop assistant is ready to help you with your purchases at the store, you can do your online shopping while at home, work, or in the meeting.

On Monday September 24, hosted a workshop and invited members of the Napa Valley Vintners association. At the work shop, there were meeting 100 different wineries. Any wine lovers can now sitting in their room and order it online. According to Wall Street Journal, Amazon said the marketplace would begin “in the coming weeks” and the online retailer will be charging 15% commission of the sale price, as well as a monthly fee of $40 in order to join the marketplace. Each winery will be required to handle their own shipping and compliance with various state and federal laws. In effect, Amazon’s Wine Marketplace will provide a portal for wineries, putting their wines in front of potential customers, while the wineries will handle sales, shipping and legal hurdles.

However, this is the third time they have tried to sell wine on the internet. In the year 2000, Amazon invested $30 million in, but closed down ten years later as the business did not perform to expectation. The second attempt was in September 2008. Amazon hoped to sell wine, but it was not successful. They have faced another financial crisis, and almost lost the company. So will this third attempt be successful?

Amazon is again taking a very risky move, but I feel that Amazon can do it. I think Amazon actually made a smart decision to keep expanding the products to keep abreast of the competitions, like eBay and Wal-Mart. However, they are actually now get a new rival;

Wine lovers are present at every nook and corner of the world. Also because Amazon offered a wide variety of product, low prices, and worldwide shipping, people choose online shopping rather than going to shopping mall. There are many reasons I preferred online shopping. Every Saturday I turn on my laptop as soon as I woke up on. I played game and shopped online as I have breakfast. At lunch time, I had a sushi delivered! I preferred to stay home when I have free time and I am sure that I am not the only one.


Question: Do you think this third attempt of Amazon will be successful?