When it comes to quality control Chipotle has the right idea. Talk about a company doing fast food the right way, the company
prides themselves in getting a burrito prepared and ready to eat in less than 2min with a wide variety of healthy choices. Chipotle which
once was primarily owned by McDonalds and bought back in 2006 by founder Steve Ells has gone back to there roots, providing “food
with integrity, in which you can eat the finest ingredients quickly and affordably” Ells so proudly states. But with over a 1,300 locations
how does one go about providing quality ingredients at affordable prices?
Chipotle quickly learning how most food is processed and produced in the U.S.
wanted to do things differently, paring up with local farmers and ranchers in order
to keep there products as fresh as possible. With more than 50% of there vegetables
and meats coming from local farms, the company was able to state that 45%
of there vegetables are organically grown, while there beef is 100% naturally rased,
there chicken is 100% antibiotic free, and believes in only the highest quality pork
as well with 100% hormon free pigs. There belief is that people deserve a better quality fast food chain and in return the customers are
loyal. Taking advice from small farmer they have also managed to give 10o% rBGH (recombinant bovine growth hormone) free cheese
and sour cream, with 30% of there dairy coming from open pasture cows which have a strictly grass fed diet. Know you might be
thinking man that a lot of facts but how did this all tie into quality control? Well Chipotle is devoted to having fresh, hormone free,
organically grown products year round and in order to do so they teamed up with Sisco and East Cost Growers and Packers to insure
that not only are there products delivered in a timely and efficient manner but also so that they can keep in touch with local farmers who
are willing to provided the restaurants with the products needed. Lastly each and every Chipotle has what the company calls a “quality
assistant manager,” who’s job it is to provided the Supply Chain team with support ensuring that the food delivered meets quality
standards. They also manage and implement all QA processes in order to monitor vendor performance, tracking and reporting, quality
inspection program, food evaluations, and stock recoveries.
So as you can see know, there is quite a lot of work put into Chipotles quality control and they dont stop there, the company is
constantly looking for better and healthier choices, in the hopes that they can compete in the market with such mexican restaurant
chains as Taco Bell, who surprising is only 3 point behind in quality score from Chipotle since there new “Cantina Bell” menu went into
effect last year. In the end do you think Chipotle is a health substitute? Are there problems in there quality control?