Click Here for the Pasztor article!
Click Here for the Fingas article!
As we all know, Boeing is the largest and strongest airline manufacturer in the world and their growth has never stopped. They are the leader in commercial airplanes and a top competitor in national defense. One of the reason’s that Boeing has been so successful is because of the fact that they are a global enterprise. We learned in class, when we were studying through chapter two, that Boeing falls under global strategies by making their sales and productions worldwide (PPT Chapter 2 Slide 2). Boeing has been trying to create a new technology (“Honeydew”- cited to Pasztor) called “Honeydew” to reduce 2% of annual fuel consumption. So obviously Boeing has been trying to implement being cost efficient (reduce costs) with these new technologies. All of their new technologies revolve around reducing fuel consumption or making the flight shorter (Pasztor-2). Boeing want’s to create a very environmentally friendly, cockpit friendly (most commercial aircraft crashes are due to the mis-understanding or confusion by the pilot’s), and fuel efficient planes (Pasztor-3)
Boeing is also starting to provide much better end-products by being attentive to the consumer needs. Boeing has excelled in providing a luxurious setting for all of its customer. It is reported that the Boeing 777,787, and 747-8 will have in flight cell phone use, wi-fi capability and cleaner air (Fingas- 1)! They are also installing television sets (on certain planes you will have a joy stick where you can play a video game console) to each seat, weather your in the economy class or first class (Fingas-2) They are implementing a new technology where the era of addictive connectivity can get its satisfaction in a flight, any time and any where. Boeing has placed it’s consumers on the number one standpoint by exceeding the quality of any other airplane manufacturer (PPT Chapter 2 Slide 24).
With Boeing implementing all these new technologies, not only to help themselves be cost efficient and reduce cost, but to also help the customers have a safer and more enjoyable flight, they will remain to be at the top of the food chain for aircraft manufacturers. They have went above and beyond with their calling by reducing annual fuel consumption, implementing better resources (made from composite materials) and creating an aroma that no airplane has had in the past!
What Boeing flights have you been on it the past? Have you noticed the customer appreciation sky rocket throughout the recession? Do you consider this a luxury or a necessity?