The key issues that we have discussed in class have primarily focused on business development with the implementation of project management and the key factors of being successful as a company. For Netflix, the online streaming provider, has been facing a downfall in its subscribers after the subscription price increase and removal of its DVD by mail services. However, recently CEO, Reed Hastings, has been trying to improve Netflix by not only creating deals with its partner,CW Network and Weinstein Co, but he has also decided to expand their network with over 51 markets. Many of these ethical issues such as the cancelled subscriptions of many customers, have put pressure on Hastings and created a rising competition with other streaming services. Hastings is now trying to find a way to win more customers after the huge loss of over 800,000 subscribers. Hastings is also using the technique of forecasting by predicting the success of the company after the new projects have landed.
Hastings believes that by expanding over different markets and waiting for the fourth season of “Arrested Development” to come out, will help boost the companies overall success rate. However, I think that many other ideas need to be put in place. As being a Netflix subscriber myself, Netflix has many other things to take under consideration such as the quality of the videos or the selection of TV shows or movies available. Simply waiting and hoping for the new season of “Arrested Development” to become available to hopefully boost up the amount of subscribers is not a strong enough technique to have effective project management decisions. However, expanding Netflix to different countries was a very smart idea for Hastings to do. Hastings went out and broke down the structure of where Netflix was lacking based on customer expectations and is implementing different strategies to help increase revenue and bring back old subscribers. This is a very important part of understanding the correct procedures needed to be a successful project manager. Lets just hope that these decisions will help Netflix’s success in the future and continue to beat out the over priced video providers such as “red box”.