World’s Largest Vehicle Manufactures

Toyota Motor Corporation is Japanese globally automaker headquartered in, Japan. Toyota Motor Corporation has about 325,905 employees working worldwide and was third-largest automobile manufacture in 2011 by production behind General Motors and Volkswagen Group. Toyota Motor Corporation is in top eleventh largest company in the world by revenue. The world’s largest vehicle manufactures, Toyota Car Company was having issues with recall. This issue is going around all over the world as well as in USA, Europe and China. This issue makes the consumer loss their confidence and as well as corporate image dropped. Toyota Motor Corporation their recall was nearly one million vehicles around the world, on top to replace damaged parts that could cause drivers to lose control of the steering wheel. There were total of 10 models affected, including the popular Prius. Prius recall more than 200,000. Due to defective gas pedals Toyota lost a lot of customers. But, to be in market and not to lose customer they are still in game.

Toyota Motor Corporation blamed that the floor mats was the problem, then it came to the gas pedal was the actual cause. But, when car owners they don’t know personally what was causing the gas pedal to accelerate and stick, without releasing. Not only Toyota had recall problems, but cars like Honda and Nissan recall over 3 million vehicles globally due to air bag problems. Not only these two cars had recall problems with their airbag, Toyota recall 1.3 million cars due to this airbag problem. Toyota FJ Cruiser recall affects seat belt retractors on 209,000 vehicles. Still, the numbers are getting bigger and bigger.

To chase the maximum profit and cost minimization, suppliers pay more attention on how to reduce cost. By using raw materials quality Toyota Motor Corporation was over confidence with their suppliers, that they changed their design without taking permission. Toyota Motor Corporation their biggest suppliers changed the pedal design that leading to the pedal problem.

Toyota Motor Corporation lack of an effective quality control cause them recall happening. They did not do enough test of their design before they produced. Their biggest mistake was they did not use quality check after the production they did not even do better quality check. This is a big embarrassment for the world’s largest automobile manufacture, that lack of negligence and having over confidence could cause them big problem in future.

Now the big question is that, let’s see that tomorrow morning you sit in your car to drive to work or anywhere and you are driving, down the road and suddenly you notice that your car breaks are not working fine. What would be your reaction? Are you still going to keep buying the same car brand you were buying before? What do you think that Toyota Motor Corporation should do to keep their name back in world’s largest automobile manufacture?




1950 vs. 1971

It’s all about reputation, speed, quality, value, and money for Dunkin Donuts and Starbucks. It’s up to customers which brand they want to choose between Dunkin Donuts and Starbucks. The low cost of Dunkin Donuts coffee is a big factor why it is the leading coffee brewery in the Country. Dunkin Donuts and Starbucks both have their own one of its kind flavors. National Coffee Drinking Trends Study of 2004 says, “More than 100 million people in the U.S. alone drink coffee everyday”. Most of the people have their own different taste to which coffee brand they like. Dunkin Donuts and Starbucks have two different coffee beans, only difference is price and style. Dunkin Donuts started with the donuts and then their coffee, After Dunkin Donuts started doing well in the business Starbucks came along in 1971. The only difference between both brands is that Dunkin Donuts coffee is 100% Arabica coffee while Starbucks has choices of different coffee from different countries.

According to Dunkin Donuts website, “Dunkin Donuts is America’s largest seller coffee by the cup, serving nearly 1.5 billon cups of brewed coffee each year. Dunkin Donuts sells more than 30 cups of freshly brewed coffee each second”.  Drinks at Dunkin Donuts are least 20% less in price than at Starbucks. This helps Dunkin Donuts capture business of price sensitive customers. At Starbuck a customer would pay $1.49 for a shot of espresso while at Dunkin Donuts espresso shot is only 99 cents. Dunkin Donuts prices are low and they offer high quality products. So customers can afford the price and have a good quality of coffee. Starbucks has recently launched a new line of flavored drinks. The new flavored drinks that Starbucks came out with are Blueberry, Coconut, Raspberry, Marshmallow, Caramel, Toasted, Almond and Cinnamon. These flavors can be added with different items of coffee you are getting. The most popular and top selling flavors for both Dunkin Donuts and Starbucks are Original Blend, Hazelnut, French Vanilla, and Decaf. Dunkin Donuts operates approximately 12000 units worldwide, while about 7600 of those are in United States alone. Starbucks operates about 8500 shops in more than 30 countries while most of their shops are in United States.

According to my research Dunkin Donuts is more popular then Starbucks. However, I personally choose Starbucks as my personal choice of coffee, because in my opinion Starbucks products cost more but, have better quality. What coffee shops would you pick between Starbuck and Dunkin Donuts and why?