Shopping is essential and apart of our society. Some shop for the necessities and some for luxury. Regardless, both women and men especially the youth are constantly the “target market” for major corporations and growing business. Located in the Western Asia Turkey is well known all over the world for its traditional garments, textile fabrics, jewelry and spices. It is also one of the most peaceful and liberal Muslim countries in the world. It is true that the current democracy in Turkey has been a victim of propagandas and conspiracies attempted to over throw the current government but the country’s thriving force of youth is not letting negative speculations hold them back. They have decided to experience the life at its fullest just like us across the globe in the western world.
The modernization and the liberalism of modern Muslim country have resulted in surprising economic boom. According to the article posted on January 19th, 2012 on Bloomberg.com, Turkey has shown a 8.2 percent increase in the Gross Domestic Product due to a rise in private consumption. The economic strength proven by recent numbers have gained confidence of several corporations to invest in shopping centers and malls. As a new emerging European economy, Canada Pension Plan Investment Board controlled by Multi Corp has chosen Turkey over Russia and Ukraine which have been the backbone of Europe’s economy for the past decade. This is evident that the Turkish youth too is developing more interest towards the glamorous world of fashion and apparel. Currently, there are some amazing shopping malls in Turkey such as Istanbul’s Istinye Mall which is a very Modernized shopping center with many luxury retailers like Prada, Gucci and according to many one of the most amazing food courts. This is all great but a draw back is that there is too much competition and the market can get tight. According to Mike Rodda, Cushman’s head of European retail capital markets, in order for Turkey to continuously grow they must focus on differentiating there shopping centers.
“It’s an emerging market, so it has its bumps,” said Wenzel Hoberg, the pension board’s head of European real estate investment.
With the rising demand there is definitely a “need” factor in terms of more shopping malls; increasingly, there was a rise of 35% last year in the retail properties. A systematic and well managed solid business plan for the next 10 years should be developed in addition to extensive market research for Turkey is essential. Appropriate micro and macro project management is crucial. This is just my thoughts for Turkey’s growing economy. What do you think would be a good starting point or focus point? What are your thoughts?