When we started learning about market trends and how to predict company sales based on past performance I really was thinking that it didn’t seem right to even make an educated guess at how a company would do based on past performance. Think about any retail company in the month of December, are you going to tell me that January should outsell December? If anything I would say that sales would decline because of the Holliday being over (keep in mind that most companies keep this in mind and do not have crazy sales goals for January).
When Yahoo announced that they took a 5% dip in profits this year I was not surprised. Yahoo who used to be a major name in the online world has somewhat fallen off the map in most people’s eyes, and these customers would rather use a power house like Google to provide them with email accounts. When co-founder Jerry Yang resigned from Yahoos board the stock actually increased 3.4%. Rumor has it that Yang stepped down because of the fact that Yahoo hired Scott Thompson as a Executive Officer. The BBC article went on to say that “This is clearly a positive. It provides a more objective and unemotional approach to strategic alternatives,”, and “It’s also good for the new CEO. He has one less entrenched legacy board member to resist his vision.”
This did not make any sense to me in terms of what we have learned thus far. Operations management is defiantly a huge part of a business, and this could be why the company saw an increase in profit once the CEO reigned. Like the article stated maybe the market believes in PayPals president Scot Thompson as its new chief executive, and that is why the value went up. This was just a overnight phenomenon while in fact total revenue fell 13% during the quarter, while net revenue ended $1.17bn – $20m below analysts’ projections.
This brings me back to my major point, how can a company really know what is going to happen over all. When I have seen companies’ project amazing sales numbers but at some locations completely miss their goal by thousands, while others crush their goal without even breaking a sweat. I understand the point of making these sales projections, but when a company like Yahoo drops 13% you have to wonder who did their job right and who didn’t. was it Yang that did not take Microsoft’s offer of 47.5 bn for the company that made the market a little uneasy over that decision? I think not, sometimes companies just have a rough year and either they will recover in the next couple of years or they will close shop and sell off everything they have to still come out on top. What do you think happened with Yahoo? Who used to use Yahoo and is now using Google or a different mail provider? Anyone out their still using AOL? They have been planning a come back for a couple of years now and I am interested to see what they do.
http://www.bbc.co.uk/news/business-16602041
http://www.bbc.co.uk/news/business-16713092