Apple is starting to jump on the bandwagon and follow what Google and Microsoft have done with mobile-payments. Right now Apple is known to be on the “sidelines” of the mobile-wars because they are letting their competition do the research for them. It is stated in the article that Apple is completely comfortable being “number two” right now. Mobile payment is a way that consumers can pay for their purchases with their smart phones instead of having to carry their wallets around.
These mobile payment transactions from the smart phones are suppose to exceed $600 billion by 2016 and just this year reach $172 billion. Google first started this mobile payment, which for their Androids is called the Google Wallet. Last month Microsoft said they are going to release a digital wallet service that will store the credit card information of the handheld user and their mobile payment information. Apple will release their part for mobile payments once they research more about that market. Right now they are just using the wait and see approach. If and when Apple enters the mobile payment arena they will have an advantage over the other companies because they have sold more than 200 million iPhones. They also have 400 million credit cards registered with their apple store.
When Apple decides to launch their mobile payment application do you think they will succeed over Google and Microsoft because of their market share now?