In an article found posted on the Wall Street Journal website, it describes the recent news that facebook is preparing to release its initial public offering and is expected to raise as much as $10 billion and value the company between $75 to 100 billion. This would be one of the largest IPO’s ever for a U.S. company. They deliver a social media service that has attracted more than 800 million members since they were formed eight years ago. People not only use it to communicate, but also as a source of entertainment through their games which are very popular. Morgan Stanley is supposed to be a leader in this deal and they could also benefit very heavily from this deal due to banker fees that could net them millions of dollars and also boost their image which could result in more clients.
Mark Zuckelberg, facebook’s CEO, is becoming of the great internet pioneers of his time and has positioned himself as a leading executive. He is the face of Facebook and has propelled it into an upper echelon company that has millions of users. In an internet age where social media sites are big, he has managed to penetrate the sector and position the company at the top. People used to use MySpace, but now they have clearly switched over to Facebook. It seems like it will be around for a while, but probably will decline eventually.
They have clearly gone through the introduction stage of the product life cycle and seem now to be going through the growth stage. Good companies that are innovative, have a good operations strategy, and a good leader tend to last long. Facebook is no Apple or Microsoft, but they still keep their position as a top company for a good amount of time. They are very innovative in their field and that is key in any sector of the internet. When do you think that they will experience their decline, if at all, and do you think that they will be able to recover and come back strong? The link of the article is found below.
http://online.wsj.com/article/SB10001424052970204573704577187062821038498.html?mod=WSJ_hp_LEFTTopStories