In this post I will talk about Toneden and Splice, two music industry startups. They have streamlined very complicated processes to create services that are easy to use.
Distributing a new song is a process with many steps. Artists will often hire multiple managers and agents to assist them with distributing their latest work.
Today we have an unprecedented number of strong music streaming services (Spotify, Tunecore, BeatsMusic, etc) as well as social networking sites (Facebook, Twitter, Instagram, etc).
When a new song is created it can be shared to the entire world in a matter of minutes. However, minutes soon turn to hours when aspiring musician have to log in to dozens of different online accounts to create different posts.
As an artist myself I often get discouraged when I distribute my own work. When I finish a track I have to communicate with dozens of people through various mediums. Then I make posts on multiple different accounts. It is a real hassle at times. A few young entrepreneurs have thought about these problems. I believe that their solution is awesome. It’s called Toneden.
Imagine one website where you can manage all of your content. Since I began using Toneden my following increased while the time I spend on music distribution has decreased. All of my social network accounts are synced as well as my Soundcloud. Now when I upload a song I can share it instantly on multiple networks. This significantly cuts down on my promotion time. Furthermore I can consolidate all of my content into a single webpage that is hosted on Toneden. Without the need for multiple websites I can focus on making better music.
Making music with another artist can be difficult if they do not use the same software as I do. When I make a song it usually has anywhere from ten to forty individual tracks. It can be a pain to send all of these to someone else. Conventional file sharing websites like Google Drive, Dropbox, and Mediafire are not simple or quick, and premium accounts are expensive. I recently started using Splice to work with other people. It is a web service that facilitates live collaboration in popular music programs. When anything is changed in a music project the changes are recorded for everyone connected to that project. This makes working together a lot more fun because more time is spent making music, and less time is spent transferring files.
With both ToneDen as well as Splice I spend more time making music, and less time fiddling with technology. Both companies essentially focus on the same concept. They have taken many separate activities and combined them into a single operation. Both companies are only startups with growing member bases. It will be interesting to see how they grow.