What else is hidden in Google’s Arsenal?
Whenever Google comes out with a new application, product, or service quality is an after-thought. Google is in the process of coming out with something and entering a risky market that could hurt the high quality image Google Portrays. This new “thing” is upgrading its Google Play that launched last year. This wasn’t doing as well as anticipated so they are in the process of revamping it. Android hackers dug deep into Google’s servers to find this out which, is an interesting way of having a competitive advantage. Anyway, this market is extremely competitive and bumpy. A lot is needed to compete when there are only so many games to sign. Additionally, signing to right or wrong game could mean a tarnished image. This new revamp is intended to offer some new features that other companies haven’t yet added. Social Integration, In-Game Chatting, and Cloud Capabilities are just some of the new additions that will hopefully put them above their competitors and bring a better and higher quality image to their brand. The Social Integration aspect will grant users the ability to use their Google+ profile compare performances on leader boards. Next, In-Game Chatting will build on the social capabilities and users will have the ability “to chirp your friend’s terrible performance.” The last addition are Cloud Capabilities. This will be where the management of quality comes in. Google Play Games will sync all saved data on servers the same way calendars, contact information, and mail is stored. The games, supposedly, won’t take up precious hard drive room; however, relying 100% on the Google servers may put too much responsibility in the hands of the company. If Google doesn’t capitalize on this opportunity and execute it some quality issues will definitely arise.
Google is taking the right actions to get ahead of its competition. I don’t think these changes are outlandish because innovation is what makes money now a days. Also, this won’t hurt Google’s quality and credibility because consumers don’t expect much out of mobile device games so the sky is the limit. Any upgrade or innovational addition will just bring more users into the scene and make it an even more profitable market. Google’s market share within this realm of entertainment will grow.
- Will this new version of Google Play be too risky and tarnish Google’s accolades in quality?
- What else could Google do to make this “less risky”?
- What can Android do?
- Are Google’s new additions attainable or impossible?
- How does this effect quality in the market or with Google?
Stated in the article, “Rather than creating a premium device to rival Apple and Samsung in the developed world, Microsoft plans to rely on partners to mine emerging markets with budget smartphones.” Microsoft’s CEO stated that the company as a whole wants to stray away from being strictly a software company to a entity that will focus on devices and services more this the mind set of it yielding more market share. Alternatively, it seems Microsoft is afraid to enter an extremely profitable and competitive market. This market is the smartphone market. Numerous companies have tried to take a piece of this plentiful pie but failed miserably. Microsoft will only take this risk if it’s partners jump off the cliff first. “Microsoft recognizes that the cost of creating a premium handset to compete at the high-end of the smartphone market against Apple’s iPhone and the Samsung Galaxy S3 is an enormously expensive and risky proposition.” Moreover, the company feels that investing in a market like this isn’t the best use of the company’s resources so instead Microsoft looks to gain this lost ground in, equally as risky, emerging markets. In markets like these they will be focuses on partners like Nokia to establish this.
Some make think that Microsoft surface may have stumbled but the company intends to build devices when its numerous partners aren’t trying to produce gadgets that resonate with the consumers. Markets like that smartphone market in the U.S are extremely developed markets. Some may think this is a perfect chance for Microsoft to take a dive in but the task of displacing Apple and Google with a Microsoft-made product is near impossible. The game with competing with Google and Apple is one Microsoft just doesn’t want to play.
I thought Microsoft’s plan was an extremely thought out and strategic one. Microsoft will be under the radar in the technology game for just a little bit but then will capitalize on the right technology or gadget at the right time. Competing with companies like Google or Apple is near impossible in an already established market. The only way to win this innovation battle is let them win this “fight” and focus on the “war” or the next mind blowing thing. With Microsoft taking all the focus off this market they can truly succeed in a new market and get there before Google and Apple. At the end of the day, it started with Microsoft. Lastly, I feel the quality of Microsoft’s products are on the line if the company attempts to come out with a smart phone because customers are extremely picky about products like these
Questions to consider
1. Is Microsoft making the right choice by taking a safe route and losing market share?
2. How much market share could Microsoft actually capture come Apple and Google?
3. Are there any emerging markets that Microsoft has missed or do you know of any they could capitalize on in the future?
4. How is Microsoft managing its quality?
February 2013 Smart Phone Market Share
Google’s Android: 51.7%
Apple’s iOS: 38.9%