Everyone heard about the rumors leading up to the release of the iPhone 5, but no one new about the new charger that was required for the device. When Apple released the iPhone 5, one of its new features was the Lightning Connector. Not only is the new charger smaller, which leaves a smaller gap in the bottom of the phone, it is two sided, so it does not matter which way you plug it in to the phone.
Although these changes all seem positive, many people have been upset about the new change, because every Apple product (iPhone, iPod, iPad) use the same universal charger so Apple chargers were easily available wherever you went. And because of the new Lightning Connector required for the phone, stores have been selling out of the charger because not enough were produced. This has been causing people who have either lost or damaged their charger to not be able to purchase a new one right away, and not have access to a Lightning Connector because no other Apple products use that charger.
In class we have learned about generating new products and the importance of new products and the opportunities that lie within it. The most important aspect that goes into a new product opportunity is to understand the customer, and at times, new products are generated because of the users. It seems that Apple did not understand their customers when creating the new connector because many people are unhappy about this. Not only will all iPod music players need an adapter in order to use the iPhone 5, all other connections that are created for iPods will need the adapter.
Is Apple a genius for creating the Lightning Connector? They now will either make more money off of adapters for the iPhone 5, or buyers of the iPhone will not upgrade immediately because they will not want to purchase an adapter for all of their other connectors. From a business prospective, generating this new product will make Apple a lot of money, but one of Apple’s top priorities is making their customers happy. As of now, the customers are not happy about the Lightning Connector.