Project Description
Our team organized a multiple channel fundraising campaign called “Greens for Good” to support ALS United Chicago. The project consisted of two in-person events; a raffle/bake sale at Five Iron Golf in River North on November 15th and another raffle at Bisa Lina dispensary that ran between November 7th to November 14th. We also made an online donation portal that was accessible from a QR code on our fliers as another source if you could not attend any of the events. The bake sale featured homemade cookies that varied in flavors that were given to participants with a raffle entry. We started it at $5 per raffle ticket and then priced it down to $1 to maximize our engagement. We made two gift baskets for two individual winners at Five Iron Golf and a separate raffle for two glass pieces and a travel case at Bisa Lina Dispensary. We also incorporated the donated items from the venues and ALS United Chicago merchandise on top of all the other items that we contributed as a group.
About ALS United Chicago
ALS United Chicago is dedicated to supporting families and caregivers that are affected by ALS (Amyotrophic Lateral Sclerosis). The organization takes a collaborative approach to research and provides care to those who are affected by this disease. ALS United Chicago’s goal is not to manage symptoms, but to find a cure. We chose this charity because our group members have family members that are diagnosed with ALS, and we wanted to contribute to raising awareness for a disease that receives limited funding.
Project Success Analysis
Overall, we crushed our expectations. We had set three main success metrics. The total funds raised, engagement, and awareness impact. Our best-case scenario was projected to be $1,000 and exceeded it with a total of $1,697 from our fundraiser.
For engagement, we hoped for our best-case scenario to have 200 participants. We could not track the exact number of participants, but we did estimate around 30 participants came to our in-person event at Five Iron Golf and about 200 participants for the raffle at Bisa Lina Dispensary.
We were also able to meet our awareness goal. We were able to build a strong relationship with Five Iron Golf and Bisa Lina to secure hosting space, promote the organization we supported, and receive prize donations at their facilities. ALS United Chicago’s marketing director was also super kind and helped us through our journey by providing us with branded merchandise and informational materials for our raffles.
Lessons Learned About Project Management
Lesson 1: Detailed Planning Prevents Problems
When we created our WBS, Gantt chart, and especially our risk management plan, it paid off in many ways. We were able to identify many potential risks before our event and were able to create our contingency plans for each item. We thought of every possible thing that could have gone wrong, like bad weather, allergies, or payment failures and carried extra change if needed at the event. Luckily, our events ran smoothly, and we had very little trouble getting everything sorted. For example, we created allergen labels for our cookies just in case people had nut allergies or could not have any dairy products. Our donation website ran perfectly throughout the duration of our events, and we had to give out very little change to our participants, so we never lost a potential donation.
Lesson 2: Clear Roles and Communication
Each member of the group was assigned clear and well-defined responsibilities in our responsibility matrix. This eliminated any confusion about who handled what. We would be actively communicating and holding everyone accountable. We experienced very little conflict and had clear expectations of what had to be done.
Lesson 3: Multiple Streams Maximize Impact
We had created three separate revenue streams. Our biggest one was an online portal created through ALS United Chicago’s website, where anyone can donate and participate. While our main events mainly created engagement and raised awareness, almost 90% of our funds came from online donations. This showed us that we should not rely on one type of fundraising method. We were able to create an experience where it can be as simple as clicking on the QR code in the comfort of your home or come and experience the event in person.
Advice for Future Teams
Start your risk management planning early. Do not wait until you have finalized every detail. Identify problems as soon as you have your general plan and keep updating your risk assessment as you move forward with the project. Having those contingencies gave us confidence and saved us when things did not go as planned. Do not tunnel vision on one charity or organization. For example, many of them will not get back to you in a timely manner, and deadlines creep up on you when it’s least expected. We did not email only one organization. We emailed around 4 of them and only 2 of them got back to us on time. 10 weeks is a short amount of time, so start creating your plan as soon as possible.
Price for participation and not maximize profitability. We first started selling our raffles for 5$ and cookies and lowered them to just 1$ to make it easy for everyone to participate. We wanted this low barrier of entry because we wanted to encourage as many people as possible and to engage in our fundraiser. At the end of the day, it’s a fundraiser where we wanted to do good for the community and not worry about maximizing our profits per transaction.
Lastly, invest time in making your donation pages and fliers. Check to see if the QR code and donation link are working smoothly before your event. Check not only through your phone but also check on other devices like your computer to see if everything looks good. When creating your donation page and fliers, you want them to be eye catching and material that people would want to share on social media. We were able to make promotional material for our Bisa Lina event so the marketing team was able to post it on their social media.
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