Razr WAS the New IPhone



A couple years back in 2004 when the Mortorola Razr was first introduced, it caught everyone’s attention. The razr’s unique, thin and light design made it stand out from other flip-phones. It varied in many colors, including a very popular hot pink color and everyone wanted one. Over time, new technology had introduced smart phones and this is where Mortorala ran into a huge issue.

When the razr hit the growth stage of the product cycle; they kept the same design but would add to it. It was a flip phone that had a camera, was able to send and receive emails, and although a bit slow you could surf the web. The reason they kept the design the same was because it was known for its design. People loved the Razr for that reason and it was known for being the best flip-phone out there.

As this product matured there was fewer changes made because there was not much that could be changed with the design since it was known for its cool look. This is where the issue was because touch screen phones were now a hot product for consumers and Motorola was behind. “We didn’t look at what’s going to disrupt [the RAZR],” Wicks says. “Someone else was. We didn’t invest in disrupting our own leadership.” And even when Motorola did try to evolve and improve, it met resistance from the all-powerful carriers. “We got caught in that bad spot where we were locked into our next-generation product lines and specs based on everyone saying ‘we want the same thing,’ and once we were locked in everyone started to say ‘yeah, but that looks just like the RAZR.’ Then the iPhone came out, and marked another shift in the phone industry.”(“Status Symbols: Motorola RAZR.” ). Motorola was not prepared for the introduction of smart phones and did not know how to approach the situation. While Motorola attempted to change the Razr people kept saying they want the same thing and when they got the same thing they were not satisfied. Motorola was stuck in place and people started switching over to other companies. I believe that it was contradicting information for Mortorola because when they tried to compete with other companies and also satisfy consumers it didn’t work. Consumers did not like the fact that the new Motorola phone looked the Razr but yet were buying smart phones from Apple and Samsung.  “A 2008 report revealed that 24 percent of new iPhone owners in the U.S. switched from the Razr.” (“Remembering the Razr: The Device That Snapped Shut the Era of Flip Phones”). Consumers were clearly interested in trying a new product that did not resemble the Razr. This is where Motorola should have come up with a plan that would lure back their loyal consumers who indeed loved the Razr. They should have strategized in a way to target their loyal customers as well as new consumers. They were at a great advantage because the Razr was a hit a point and their next product could have also succeeded if it were marketed the right way.

In 2011, Mortorola had introduced the Droid Razr Maxx and it failed. They did not do a great job of marketing and trying to get consumers to switch over because I haven’t even heard of it before. They did not market themselves well and were competing against Samsung and Apple both major companies. “Motorola learned that companies have to excel at engineering, design, and marketing, he says, or they’ve got nothing.”(“Status Symbols: Motorola RAZR.” ). It’s true, in order to succeed you must do well at the engineering, design, and marketing part which Mortorla did not do and for that reason they declined.


Have you heard of the Driod Razr Maxx when it came out? How could have Motorola marketed to attract consumers?




“Remembering the Razr: The Device That Snapped Shut the Era of Flip Phones.” Digital Trends. N.p., n.d. Web. 23 Oct. 2014.<http://www.digitaltrends.com/mobile/ghosts-of-christmas-past-the-original-motorola-razr/>.

“Status Symbols: Motorola RAZR.” The Verge. N.p., n.d. Web. 23 Oct. 2014. <http://www.theverge.com/2013/10/3/4798828/status-symbol-motorola-razr>.


Technology is Taking Over

We now live in a world where you could purchase items, order food, pay your bills with just the click of a button. Making the decision whether or not to update technology is a risk which managers have to consider. “Competitiveness and payback are the primary strategic factors to consider when looking at the advantages and risks of new technology” (James P. Cramer). Companies must realize that the world is changing and competition is everywhere. Online shopping has become a norm and is continuing to improve. With so many people shopping online companies must integrate methods to keep their customers. Firms compare themselves to other firms to keep up and stay in business. Another important aspect in this is payback. Businesses must determine the pros and cons when deciding to update. They need to determine if their decisions will bring them profit or make them lose money.

I used to work at Von Maur, a retail store. I did agree with many of the strategic decisions of the company but not all. Their managing quality was excellent. The customer service of Von Maur is outstanding. Their motto was quite interesting “Rule #1, the customer is always right. Rule #2 refer back to rule #1. The supply-chain was great; customers would complement the buyer’s decisions. The layout strategy was another great quality. They had recently installed a new computer system that made things quick and easy to use. The registers were touch screen and convenient.

However, I did not agree with the scheduling. This is where technology may not always be the best option. There was a program called Tess which was used for employee scheduling. The system did not distribute hours reasonably. For example, my co-worker and I had the same amount of hours, I had to come in 6 days in a row have a day off and then another 6 days in a row while her schedule flowed. I’ve also had many shifts where I would work a 12-9pm and then the next morning I would have a 7am-4pm shift. A majority of the employees agreed that this program was an issue.

One thing I think Von Maur must improve on would have to be their mailing system. Their mailing process was extremely slow. After applying for my credit card I had to wait weeks to receive it in the mail. Their mailing should be converted to e-mailing since many consumers use e-mail.

In the article, James P. Cramer made a great point, “Technology is reinventing the entire industry. If you are wondering whether or not to adopt new systems, it is our belief, as a general rule, not to wait. Competitive fitness should be your mandate” (James P. Cramer).  Technology is changing our lives dramatically.  Making change as soon as possible is a good idea because you don’t want to have to compete with others who are taking initiative in improving.

Have any of you worked in a place where technology was a positive or negative aspect of your job? Did you work in a company you felt needed to improve their technology?



Cramer, James P. “At Issue: Technology Investment.” – DesignIntelligence. Web. 27 Sept. 2014.