NFL Marketing for Redemption: Progress Analysis

In recent media, most people know who Ray Rice and Adrian Peterson are in a negative light, due to domestic abuse. For about a month, the NFL took a lot of fire for how the league was going to respond to the situation. The NFL since then, has taken multiple actions to show that they have remedied the situation and to raise their reputation amongst their female fans. One such action, first was taken by the league front office; in which commissioner Roger Goodell hired 4 advisors all of which are female to handle situations in regards to players and domestic abuse. This was quickly made public to show that the NFL was currently working on a policy .

The next action they took, was through extending the duration of their breast cancer awareness month. Every year, the NFL generally sets aside 2 or 3 weeks to honor breast cancer awareness month, and those women whom are survivors of breast cancer. This year, the NFL put aside a whole month towards breast cancer awareness in light of the the incidents regarding domestic abuse. During this time of the seasons players wear pink accessories to honor breast cancer awareness and this year the NFL teams went all out.

Certain NFL teams went all out in others ways, such as bars, clubs, merchandise stores and beauty clubs specifically for their female fans. On October 5 in Carolina was the debut of their style lounge for their female fans and they were open to using the service. Other teams that have such lounges located in their stadiums are the New England Patriots, Washington Redskins, Baltimore Ravens and Atlanta Falcons. By making this action, this showed that the NFL was really looking to tailor to their female fan’s for forgiveness of their players actions.

One way I saw the NFL contribute to this marketing scheme this past weekend was the commercial “NFL Player’s Say No More“. What the commercial is ultimately saying is to take action against domestic abuse, and if someone says something help them remedy it or point them in a direction to remedying it. Having the players as the main subject tells the public that they understand public incidents are unacceptable and that with the prestige of playing a professional sport comes your life being under the public eye.

As a result of all of these marketing schemes the results show that it has paid off. According to a random poll two-thirds of female fans and three-fourths of male fans were not affected by the incidents surrounding the NFL. However, most fans are not confident in their behavioral change policy.

Do you think the actions the NFL has taken has redeemed their reputation amongst female fans? What is your opinion on the actions of the NFL? Would there be anything different that you would do?






Colorado Springs Airport: Boom to Bust

Located in the same city as our national Olympic headquarters in the small city of Colorado Springs, Colorado, there is an unnoticed airport that is undergoing a huge decline in the number of passengers it sees. In 1994 Colorado Springs opened their first airport in which served 1.5 million passengers on average within its first 2 years of operation. By 1996 the city had created a larger terminal and now the airport would be able to serve 2.5 million. This year however, the airport will serve less than half of the passengers that they had when they opened in 1994.

What happened to the airport? First, 7 of the airlines that operated independently have now merged with other airlines due to bankruptcy. Due to this mishap the airport now only has 4 airlines that operate 12 flights a week and 1 airline with 4 flights a week. While many officials have been trying to persuade passengers to fly out of Colorado Springs versus Denver, airlines do not like the idea of taking a risk especially when they already have a system in place flying out of bigger cities.

Based on the article Western Pacific airlines took the bulk of the hit from Colorado Springs because it was a hub for them. However, because they were not getting the passengers that they were expecting, 2 years later they moved their hub to Denver. The airline was expecting to merge with frontier airlines because of financial reasons. The frontier airlines merger broke down and eventually shut down operations due to bankruptcy.

This article has dealt with 2 concepts I have learned about this quarter from class. The first concept involved in the article is forecasting. In order to figure out how much the airport is going to make, they must forecast how many planes are going to come in and out Colorado Springs airport. Based on the all of the economical factors with 9/11 stopping air travel and the depression of 2007 it has caused smaller airports to not function as well as they used to. With the airport operating with fewer passengers, airlines and flights then what they opened the forecast has been accurately calculated in order to reflect these economical factors surrounding the airport.

The second concept they talk about it cost versus resources and flights. Many airlines cut their ties with the Colorado Springs airport because the airlines were losing money on select flights due to low passengers on the flights. Therefore airlines must decide whether or not they think they will make money with flights out of Colorado Springs. However, this is not an easy task because many airlines are stubborn when it comes to the flight system they have in place.

To add some optimism to this article at the end, airport director Dan Gallagher stated that using this airport in the future will be a lot cheaper and that they would be able to handle triple the passenger flow. Also he added that the airport has paid off two-thirds of it debts. Therefore he expects that this airport will return to the glory days it once had when it opened in 1994.

These points raise the questions: Will Colorado Springs airport return to its former self? Will they be able to draw in more airlines and passengers to use it services? Are there any immediate problems they can solve with what they have?