Misericordia in Motion – Team 5

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Project Description:

The goal of our project was to partner with Misericordia Heart of Mercy and provide donations and service to help bring awareness and further contribute to their cause. Our team participated in two service events for Misericordia as well as raised donations and awareness through social media and online outlets. We hosted an event with a family-friendly movie for residents and the general public which also included other activities such as yoga, dancing, face-painting and a silent auction to generate monetary donations to Misericordia and also interact with and engage the community. Four of our team members also volunteered at the Greenhouse Inn for Sunday brunch at Misericordia’s campus restaurant. Our group maximized online donations through the implementation of social media outlets such as Facebook, Twitter, Instagram, and LinkedIn. This social media exposure and personal networks brought significant online donations through our FirstGiving.com page as well as provided valuable awareness to the work done at Misericordia.

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Charity Information:

Misericordia is a Chicago-based not-for-profit corporation serving persons with developmental disabilities.  Misericordia serves more than 600 people through a wide variety of programs.  The Mission Statement of Misericordia is to “support individuals with developmental disabilities in maximizing their level of independence and self-determination within an environment that fosters spirituality, dignity, respect and enhancement of quality of life. We promote development of natural family and community support, community awareness, education and advocacy.”  Misericordia offers a continuum of care based on the needs of the individual.  They also offer peace of mind to the families of residents since they know their loved one is cared for in a way that will enhance their life.  Donations allow Misericordia to offer more than just room and board for residents and offer them exceptional programs, such as intervention by physical therapists, occupational therapists and speech therapists.

 

Success Metrics:

Goal #1: Generate $3,000.00 in revenueDSC_0718

Our group was able to produce $2,795.00 in revenue and we reached 93% of our intended goal.  This was amazing as approximately 70% of our revenue was generated entirely online through our personal/corporate networks and social media outreach. Through many in-kind donations and resources we were able to minimize expenses to $30 and the entire remaining balance will be donated to Misericordia.

Goal #2: Provide 48 hours of service

Our group was able to produce 58 hours of service to Misericordia through two service events. The first service event had a family-friendly movie for residents and the general public which also included other activities such as yoga, dancing, face-painting and a silent auction. At this event we had approximately 60 attendants including 45 Misericordia residents. Four of our team members also volunteered at the Greenhouse Inn for Sunday brunch at Misericordia’s campus restaurant.

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Goal #3: Have a social media reach through 4,000 impressions

Our group was able to produce over 175,000 impressions! Our original objective was to produce 750 likes and 3,000 reach on Facebook, 25 retweets on Twitter, 25 hearts on Instagram, and 10 snaps on Snapchat or approximately 4,000 impressions. By combining all of our social media exposure through the listed social media outlets, including LinkedIn, our group was able to far exceed our original goal by producing over 175,000 impressions. Each impression provides awareness and recognition for the valuable work Misericordia does.

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Advice for Future Teams:

  1. Defining individual responsibilities and workflows is key. By having individual ownership, everyone was held accountable and felt that their contributions were part of a collective goal.
  2. Decide on a goal or mission and stick to it. It is imperative to have a clear and attainable scope for your project. Scope creep can be easily overlooked and before you know it you have a completely different project.
  3. Have an online presence. With the various conflicts people have whether it be family, other classes, work, etc it is very difficult to get everyone in one physical location. Our group utilized Google Docs and Google Hangouts to make sure that more people are able to participate no matter where. In addition, our group took advantage of online donations as part of our online presence.

Lessons Learned:

  1. Having a team mission is critical. By understanding what it is your team wants to accomplish makes other decisions much easier. For example, when venue conflicts arose our team knew that the involvement and engagement of Misericordia residents was more important and this ultimately prevented us from changing venues.
  2. Continue to monitor risk and make any updates for new risks that may occur. With so many variables in the field project it is important to have contingency plans. Having an effective risk management plan allows for your team to be proactive in dealing with future issues and have a proper response to overcome the issue.
  3. Utilize an effective communication strategy. There are many applications groups can use to make communication easier such as the app Slack. Setting some rules of communication and having a proper way of communicating allows for the group to work together more effectively. In addition, this will help eliminate some redundancies in communication such as email overload.

Keeping Kids Alive – Team 2

Photo TeamPhoto Project Description

Our team sought to partner with Feed My  Starving Children (FMSC), an organization  that ships packets of life-saving food to  malnourished and impoverished families and  orphans all over the world. The best way for  our team to support their cause was to  provide the three things they always need:  donations, volunteers, and awareness. To  facilitate this, we partnered with Team 3  (who was also supporting FMSC) and  planned a joint fundraising, volunteering, and social awareness campaign.

We looked to deliver on all three fronts by hosting a major multi-faceted event on August 8th, which included a red carpet event with a photographer (to use for our post-event social media push), a fundraising food basket raffle, a two-hour packing event, and a fundraising dinner immediately following (with a contribution equal to 15% of the check). We also conducted an ongoing fundraising drive online with the support of FMSC during the length of the class, and supported both the fundraising and service efforts with a comprehensive social media campaign that included Facebook, Instagram, Twitter, and email/phone calls/face-to-face interactions.

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About FMSC

Founded in 1987, FMSC is a national non-profit organization, based in Minnesota with three locations in the Chicago-land area. Their mission statement is to “Feed God’s Starving Children Hungry in Body and Spirit.” and their goal is to provide packed meals to needy children internationally. Since their founding, they have become a well-established organization. They have earned a four-star rating from Charity Navigator for the last ten years, and allocate 92% of their donations to the feeding process.

How we chose FMSC

One of our team members, Mark, works for a company that has a close partnership with FMSC. He took the lead to contact FMSC and spoke with Lisa at FMSC’s development department to begin partnership efforts. We were able to utilize some of their resources to start our social media campaign and were able to utilize a FMSC website portal for collecting donations and for educating our friends and families about FMSC.

Project Objectives

Because of our partnership with Team 3, we maintained both team and combined goals. We broke out our goals as followed:

  • Fundraising goal: $350 per team member or $2,450; collective goal of $5,000
  • Volunteer goal: 7 attendees per team member (49 volunteers), collective goal of 91
    • Stretch goal: 10 attendees per team member (70 volunteers), collective goal of 130
  • Packing (base) goal: 10,584 meals packed, collective goal of 19,656 (average 216 meals per volunteer)
  • Kids fed for one year: 29 kids, collective goal of about 54 kids
  • Awareness goal: 2 communications per team member per week, or 98 communications total; collective goal of 182
  • Survey results: Solicit feedback from at least 25% of our event attendees to determine effectiveness of our program

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Project Analysis

Several group members were able to generate volunteer interest for a day other than August 8th. Given the numbers involved and the relative ease by which volunteerism could be accommodated, three micro-events were held on July 16th, July 27th, and July 30th. These micro-events netted 33 volunteers and 7,128 meals packed. Better still, these micro-events were used to generate further interest in the August 8th event day by serving as a concrete demonstration of the good that can be done by volunteering with FMSC.

After weeks of working tirelessly to pursue our goals, the day of the event eclipsed even our wildest expectations. In addition to the micro-events leading up to the 8th, both teams together registered 157 volunteers for the service event, or an average of 12 volunteers per person. Our team specifically registered 104 people for the event, or an average of just under 15 volunteers per person. While it was impossible for us to get an exact attendance count for our group (a family not associated with our project reserved space for twenty), we had no fewer than 144 volunteers show for the service event.

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 Volunteers arriving early to the service event were  treated to our red carpet photo session (courtesy of  Team 3, and full marks for a job very well done  there). They also had an opportunity to purchase  raffle tickets for our two-chance raffle, which was an  incredibly popular draw. And, of course, each of us  had the opportunity to network and verbally speak to  what we were about to accomplish.

 

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Two exhausting hours later, our volunteers packed an amazing 33,188 meals, which is enough to feed 90 kids for a year. We were also able to collect survey feedback from 53 people, or 37% of total attendees. Following the event, we moved over to Jimmy’s Charhouse, where we expected to have about 64 guests attend. Instead of 64, we had a whopping 94 people show. The raffle was drawn following dinner, a thank-you cake was shared with the group, and Jimmy’s Charhouse cut a check of $250 to FMSC.

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Overall, we surpassed every project objective  we set for ourselves which was a pleasant  surprise. Our group’s collaboration with Team 3  helped diversity our resources to create a better  day-of experience for all of our volunteers. We  raised $3,950 in donations and another $5,324 in volunteer time value as assessed by FMSC.

 

 

 

Lessons Learned

  1.  Scope-Creep: First and foremost, our group  learned the trial and tribulations of managing  scope-creep. From the beginning we had difficulty agreeing on the scope for the project and once it was set we had difficulties staying with the set scope. Without an official project sponsor, it can be hard to work out differences in opinions within the group about the direction of the project. Opportunities presented themselves for unique fundraising events, and the group had to workout amongst ourselves what best fit into our project’s scope.
  2. Communication: Managing communication during the project amongst our 7 member group and then with the 6 additional member of Team 3 became a challenge. We used traditional methods like email, conference calls, and text messaging to communicate, but due to the volume of communications things got lost in the mix. Other teams used communication management applications that could have benefited our group. Communication amongst 13 people is never easy, but a service like Asana could have served as a hub to organized and distribute information.
  3. Risk Management: We found that our risk register addressed risk mitigation for what to do if too few of people RSVP/attend the events, but did not well enough account for too many RSVP/attend. The number of guests who attending the fundraising dinner surprised us all and left us scrambling a bit. Thankfully our venue was very accommodating and handled the issue quickly. In retrospect, we would like to have addressed this potential risk ahead of time.

Advice

In addition to the lessons learned above we have the following advice for future project teams:

  1. Determine what your project will consist of early and stick with it. The sooner you cement your plan, the sooner you can focus on fundraising and outreach. Uncertainty leads to limited time executing then plan.
  2. Appoint a project manager. Previous students gave this advice to us during the first class and it was invaluable. With large teams that are spread out around the Chicago-land area and all have numerous other commitments, a strong project manager is crucial to keeping the momentum going. Mark was our project manager and he did a fantastic job of motivating and organizing the group and we do not feel as though we would have been as successful without his great leadership.
  3. Utilized all of our friends, family, and coworkers to the best of your ability. We were continually surprised how much our networks were willing to give (both of their time and money) if you just simply ask.

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Movie for a Cause-Supporting Autism

 

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Project Description:

Many different ideas and proposals were generated for our field project, however we had less than two weeks to prepare and implement so it had to be something not too big and feasible. We decided to do a Charity Movie Night and to partner with the Bahrain Society for Children with Behavioral and Communication Difficulties and Alia for Early Intervention to raise funds and awareness supporting autism.

 

We had a screening of the movie “Temple Grandin”, a biopic of a woman with autism who became one of the most prominent female animal scientists. In addition to the movie screening, we had an informational speaker who gave us a short interactive presentation about autism. We managed to generate funds by selling entrance tickets, as well as selling food and beverage to the audience. We also made donations open to anyone who wanted to contribute, even if they were not able to attend the event that way we were able to maximize fundslogo

 

Project Objectives and Methodologies:

Our project objectives were to raise funds, and to create awareness about autism.

We started planning for the event on 7th of April 2015 and we scheduled our event to be on the 15th of April 2015, so we only had a total of 8 days to plan, schedule, organize, and implement our plans for the event! So we had to have a very hands on approach with this project in order for it to have been successful.

We split our tasks and gave each other functional roles that were split into marketing, operations, logistics, finance, public relations and having a project manager to overlook all the tasks. Even though we distributed tasks we had a cross functional team strategy which allowed us to help each other when necessary.

Our primary tasks were to secure a location as well as have proper advertisement.

Since we had such little time, we wanted to spread the word as soon as we could. We created an Instagram account “@movieforacause” and used other means of social media  in addition to posting flyers on notice boards and digitally as advertisement. We also managed to get a local news crew cinstagramover the event.

In terms of the location we managed to secure a venue within a day from planning with Bahrain Polytechnic, a local university, who gave it to us rent free, including technical support for the event. We also had a few other sponsors, Canar who provided us with funding for the event and Janahi Design who created our banners and flyers.

In terms of logistics, it was very simple as the venue was fully equipped with chairs, speakers, screen and projectors. It also conveniently had a food area to set up stalls. For food and beverage, we had those delivered by either family members or the vendors themselves.0c8d8c404bbe8b521245f9dec24cdc8b

Also, plenty of parking was available as the event began after regular work hours, so a lot of free parking was available by then.

In terms of revenue, we charged entrance fees for 3 BHD (Bahraini Dinar) and for snack and beverage, we sold popcorn, nachos, chips, chocolate, baked goods, soft drinks and water.

We managed to have 75 attendees which equated to 225 BHD from entrance fees alone, 130.2 from snacks and beverages, and we also sold 87 BHD worth of autism accessories provided to us from the society. In addition to the money we received from the event itself we managed to raise 878.2 BHD worth of donations, so total funds raised were 1381.2 BHD. All in all we managed to create a very successful event in a very short period of time.

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Advice for Future Teams

  • Make sure all of you communicate well with each other, because communication is a key factor in helping you succeed. Use the most compatible means of communication for your team. Ours was meeting before and after every class and creating a shared whatsapp group.
  • Make sure you plan and document everything from the get go.
  • Have contingency plans in place, and if you’re doubtful of getting last minute approvals from somewhere or someone it is ok to work in parallel with your contingency plan.
  • List down all the possible challenges and consider the mitigation process in order to overcome any surprises.
  • Most of all, remember you’re doing it for a noble cause, so have fun with it and remember that it is very possible! We only had 8 days to deliver, so anything is possible if you put your mind to it.

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Lessons Learned:

We learned three main things from this project:

  • Planning. Planning is a key element that will contribute to the success of your project, it will help you think of every detail that you might have missed, and it will definitely help you avoid any risks.
  • Communication. We made sure we always had a way of communicating with each other; the workflow of our project went very smoothly thanks to that.
  • Commitment. Although a lot of us had prior engagements either with work or our personal lives, we were all committed to completing our tasks and meeting deadlines. No one fell short in that aspect in our group and everyone delivered on time which is what helped make our project so successful.  food2foodsponsor3sponsorsponsor1

Field Project Audit – Wings for Kidneys!

Project Description

Our team partnered with the National Kidney Foundation of Illinois (NKFI) to raise awareness for kidney disease and the patients and families affected by the illness. We chose to host our event at a local Buffalo Wild Wings through their Eat Wings, Raise Funds program. By using this program, the restaurant donated 10% of all pre-taxed food sales for diners that turned in a voucher supporting the charity. Our team was present at the restaurant on Friday, August 1st, from 5:30pm to 8:30pm to provide literature on the NKFI.

Since the event depended on bringing people into the restaurant, our team distributed vouchers within the Schaumburg community through two channels: printed flyers (including a QR code to drive viewers to our online site) and online networking sites, such as Facebook and LinkedIn, as well as personal email messages to family and friends. We also setup an online donation page via EventBrite to capture funds from people that couldn’t make it out to the restaurant on the day of our event.

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Our Wings for Kidneys team in front of the Buffalo Wild Wings

 

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Printed flyer we created for the Wings for Kidneys event

Project Objectives and Methodologies

Objective 1: Raise awareness for Kidney Disease.
Objective 2: Provide a financial contribution to the NKFI.
Objective 3: Gain applicable experience in project management techniques.

In our project proposal we brainstormed ways to raise awareness for the NKFI including: (1) passing out literature to interested parties, and (2) promoting the foundation and the event through social media. Looking back on the project, we were able to accomplish the both our  objectives and feel confident that we reached individuals who were not aware of this foundation. In fact, we received a fair amount of questions regarding what the charity does and how they support those with kidney disease.

Our best case scenario for the fundraiser was $975 and worst case was $300. We based these numbers on weekly sales reported by Buffalo Wild Wings and the average amount of foot traffic an urban location gets during the week. After tallying our revenue streams including Buffalo Wild Wings vouchers, donor checks, and Eventbrite donations, we passed our worst case scenario with a final tally of $400.00. However, we do not consider the Eat Wings, Raise Funds event alone to be a success as we had quite a low turnout of diners with vouchers at Buffalo Wild Wings. The Eat Wings, Raise Funds event generated only $60.00 (from $600 worth of dining checks) whereas our online campaign through EventBrite and check donors generated $340.00.

Participating in this field project enabled us to get hands on experience with the project management techniques covered in class. Since none of us had planned a fundraiser before, these techniques became extremely important in breaking down the project into manageable pieces. Some of the techniques we applied were the work breakdown structure (WBS), Gantt chart, and risk management plan. The WBS helped to organize project ideas and assign responsibility to different parties whereas the Gantt chart allowed us to see where multiple deliverables overlapped, including dependencies throughout the project. In addition, the identification of risks helped to mitigate issues that could have caught us off guard if we didn’t plan ahead of time. As mentioned above, we had a low turnout at the event but were able to recover funds by driving more traffic through our online donations.

Advice for Future Teams

  • Charity Selection: Pick a charity that a member of the team has a strong connection with or has dealt with in the past. In addition, it is really important that once you have identified a charity, to ensure there is good support from the charity. The charity that we choose was hesitant to provide support for any 3rd party events, therefore it was difficult to have access to their marketing materials, email distribution, social media channels, or even to receive branded marketing materials to spread the word about the charity.
  • Venue: If you choose to host an event at a restaurant, make sure that they are committed to the cause you are working to support, instead of treating the charity as just another sales channel. Although Buffalo Wild Wings allowed us to host our event on-site and donated a portion of their revenue to the charity, there wasn’t a strong connection with their management team. When we arrived on the day of the event the manager stopped by once and the servers seemed more concern about losing one of their tables (for us to place our NKFI literature) than learning about our fundraiser. Furthermore, Buffalo Wild Wings is very sensitive about soliciting and we were unable to walk around or greet people in support of the charity.
  • Demographics: Understand the demographics that you want to target. We chose the Schaumburg location thinking we would get a lot of attention from the surrounding mall community, but because of the younger demographic there appeared to be a lack of connection to the NKFI mission. Actually a large portion of diners were teenagers and families with young children. Perhaps a charity with an educational focus rather than a health focus would have allowed us to draw in people to our table.

Lessons Learned

What may appear to be a small project can still accumulate a lot of responsibilities, especially with a small team where multiple people have to matrix across responsibilities. Having good teamwork and collaboration can prevent some of these obstacles. Our team was able to balance project management responsibilities by each taking lead in a particular area and serving support on other tasks when needed.

Controlling scope creep is a popular topic in project management, but a lesson we learned is keeping too narrow of a focus can also be a problem. In our team we identified a charity and venue but chose to focus on one restaurant location. Looking back, we feel that we could have targeted multiple locations to make the event more successful. We each live in different parts of the Chicagoland area and could have better leveraged connections within our neighborhood communities.

Finally, the WBS was an excellent resource for adding structure and resource allocation to the planning session. While we stuck to our plan and coordinated tasks well, we could have referred back to the WBS and Gantt chart during implementation to track our progress rather than treating them as archived documents.

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A collage of photos from our preparations and participation in the event

Team War Dogs Making It Home

BRIEF DESCRIPTION OF THE PROJECT

Our team’s overall project was to raise awareness and funds for a charity called “War Dogs Making It Home”. Our overall strategy was primarily focused on using an online campaign for the project where we would setup our own funding site which could be utilized for tracking of donations. Once we established our website using GOFUNDME, we began to develop multiple strategies to drive traffic to the site. Our first traffic channel was focused around social and professional networks. Our team members planned to utilize Facebook, LinkedIn, Twitter, our professional employer’s distributions, and other methods of social distribution. Secondly, our team planned on developing pop up micro events where we would find locations to help develop public awareness such as pet stores and vet offices. Finally, one potential strategy was to attempt to capitalize on the parade and festival activity around the 4th of July.

FACTUAL ANALYSIS OF SUCCESS IN TERMS OF PROJECT OBJECTIVES AND METHODOLIGIES USED

Examining the successes of our various strategies to drive traffic to the fundraising website can be quite complex due to a potential mix of donors. Clear failures can be quickly identified due to complete exclusion of results through failures in execution. Some of the complete failures which were experienced revolve around employer involvement, pet suppliers, and activity around public 4th of July events. In regards to workplace involvement, there were a few barriers to success. Many employers have a non-solicitation policy which excludes individuals from any such activity on company property. Another factor is employee resistance. One of our team members contacts resource councils which would have perfectly been in alignment with the goals of the charity but experienced absolutely no returned communication from the groups contacted.

In regards to public events, our team discovered that many governmental bodies have extensive requirements to obtain a solicitation permit and thus provided barriers beyond the practical to overcome. This completely eliminated such activity from our awareness channel. Finally, some of our team members discovered that certain types of firms would be against helping in our effort if such activities conflicted with their own interests. An example of this would be pet supply stores unwilling to agree to allow us to create a pop up awareness campaign when the distribution of free Frisbees would cut into the store’s own sales of said item.

When evaluating the strategies which were successful, we were able to directly relate donors to the method of contact. An example of this would be attributing a donor to a specific social network such as Facebook. Our group kept an ongoing list of all virtual donors and was able to attribute most of them to a specific network and individual. Physical pop up events were clearly identifiable due to the physical collection of funds. In the end of the project, we found that the majority of our donations were generated through social networking with a significantly smaller portion being attributed to pop up events. More specifically, nonprofessional social networking was the primary driver of our success. A secondary success factor for our pop up fund raising efforts as well as the utilization of personal social networks was the garner of media attention from two TV stations which together reached hundreds of thousands of individuals.

ADVICE FOR FUTURE TEAMS DOING SIMILAR PROJECTS

Probably one of the most important pieces of advice that our group can provide is to start your planning the very second your group is developed. Many efforts take significantly longer than you can initially imagine, such as the application for solicitors permits. The added time buffer that you provide yourself will either allow for the ability to compensate for future challenges or to allow for a slower overall pace of the project once major milestones are completed. Additionally, depending upon the compensation of your team members, you may discover that some individuals travel frequently and require the extra buffer to complete their assigned tasks.

The second piece of advice is to try and develop a project and charity around events which are relatable to the population at large and somehow are able to utilize events such as a holiday to capitalize on emotional connections. Our charity dealt with animals and veterans around a national holiday. This was a perfect fit and we discovered that the closer we started our efforts to the holiday, the higher donation activity would be.

Finally, keep some sort of status update email going among the group. This will both foster accountability within the team as well as allowing the team to redevelop strategies as challenges are faced. Within our team, our employer strategy completely failed but through early recognition of this weakness, we adapted to another path.

TWO OR THREE LESSONS LEARNED ABOUT MANAGING PROJECTS

1)      Clear lines of communication and accountability are required to keep the project on track.

2)      Clear identification of responsibilities is needed. Do not only initially plan for the first steps but plan out the whole project’s responsibilities and change as needed.

3)      Take into account resource availability. Example: do not assign an individual that travels to a task which requires in person contact. Have a comprehensive and honest discussion of each team member’s availability.

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