The Battle: Popular vs. Unpopular


During one of your shopping trips, had you ever need to make a decision on whether to  buy a store brand or a name brand? Well I know I had that dilemma whenever I went shopping because I want to get the most out of what I had paid for. I often find myself comparing the quality of the products by looking into the ingredients it is made out of. Whenever I am unsure I usually go for the name brand because they are well known, which means the quality is ensured right? This might not be the case because the unpopular store brands can actually be a comparable quality to name brands.

As we have discussed in class, the quality of a product is subjective. The customer’s expectations are influenced by three factors which are what you hear from others, how it meets personal needs, and past experiences from products. These expectations lead to the objective quality and the perceived quality. I have high expectations for name brands, because I was often told they are made with better quality than store brands. From my past experiences, store brands often have minimum quality compared to name brands which left me not satisfied. This often led me to always choose name brands because it is a safer choice, even if it costs me more.

I have read an article titled “Store-brand vs. name-brand taste-off”, where two products of the same type are compared  from either store or name brand by surveying consumers. As a result, many of the store brands are a comparable alternative to the name brands. The taste sensory test between the name and store brand resulted in a tie 10 times, name brand had won 8 times, and the store brand had won once. The quality is almost the exact same and makes it affordable for consumers.

The difference between store brands and name brands are how they were manufactured, which reflects on quality of the product itself. Name brands cost more because the companies invested money in the product for advertising, development, and research. This gives a better reputation and ensures quality of their product to their consumers. Whereas the store brands has little to no information available on where there product came from and is often sold for a lower price because they are not known. The qualities in both products are almost the same. Store brands should be given a chance and it will help you save money.



  • Would you rather purchase name brand or store brand products? Why?
  • Do you think name brands guarantee quality of the product?
  • How much trust do you have in store brands over name brands?
  • What are your expectations in store brands?



Should we forecast?


The importance of forecasting is really significant in improving the business. From our recent classes, I have learned how forecasting functions in business. It plays a critical role in meeting the needs in the consumers. Forecasting helps focus on what the consumer needs in the product or service, which is important for making product decisions and future planning. It also predicts the quantity needed to prepare beforehand to satisfy the consumers’ demands.

I read an article called “Holiday sales forecast to rise 4.1 percent this year”. This article is about the forecasting and statistics for the holiday months, November through December of 2012. The forecasting shows that people are less likely to splurge this year due the recovery of economic recession. Shoppers are worried about the rise of prices of goods and being unable to afford it, thus the decrease of splurging. By forecasting, retailers understand the needs of their consumers. Retailers made a lot of discounts during these months to encourage their consumers to shop. Forecasting also provides information how many consumers there will be. This information is provided with the prediction of the growth trend. It shows that it is significantly lower compared to the previous years. This information provides the retailers how much products they need in order to meet the demand.

How important do you think forecasting is in business?
Do you think it is necessary?

Article: Holiday sales forecast to rise 4.1 percent this year