Aside from developing and manufacturing high performance electric vehicles, Tesla also sells their product in unique and different ways- at shopping malls. Imagine you are going to a mall to shop for holiday gifts and then you see this beautiful auto, right at the mall. It is very convenient, isn’t it?
There are a few reasons why Tesla decided to sell cars at malls:
- Easy to reach a wide crowd: “We want everyone — from kindergartners to grandparents — to come in and see for themselves why driving electric is the future.” (Tesla Borrows From Apple to Sell Cars)
- Tesla is borrowing Apple’s sales strategy. Tesla is creating a unique and upscale experience targeted at above upper middle school families, similar to what Apple has done. Tesla is trying to create a strong emotional connection with their brand, sell the quirky, intelligent lifestyle that they represent.
- People are willing to listen at the shopping malls. The company wants people to ask questions and be engaged. The company believes that sales people won’t be treated as car dealers if they sell their product at shopping malls (You Can Now Buy a $100,000 Tesla S at the…Shopping Mall).
- All stores will be factory-owned which allows the company to have absolute control over their entire sales channel (Tesla autos for sale in unexpected places)Do you think selling Tesla at shopping malls will succeed? Would you buy a $100,000 car at a shopping mall?
Do you think selling Tesla at shopping malls will succeed? Would you buy a $100,000 car at a shopping mall?