A recent report from Kantar WorldPanel ComTech shows that the market share of iPhone has dropped in the U.S. while it has increased in almost every other countries in the world. According to the report, the market share of the iPhone has dropped 3.3% in September compared to last year in the U.S. An article from BGR which quoted the data from ComTech’s report says that Apple isn’t really concern about the market share in the U.S, or even the market share in the world. It is now focusing on providing the better product and experience to consumers.
Being the most valuable public company in the world, it is shocking for me to know that if Apple is actually not concerning its market share in the cell phone market. As a public company (or even a private company), act in share holders’ interests is arguably the priority task. It seems to me that Apple is now a little off balance in term of serving the interest of the share holders and its general customers. A article from Nikkei says that Apple is now considering to let Pegatron to join the production of iPhone 6/6Plus along with Foxconn to meet the demand around the globe.
Is Apple actually should not be concerned about the market share in the U.S. as long as the numbers in other countries look good? Should they set up another assembling line to meet the demand in other countries and provide the best product and experience to its users or should they be focusing on the U.S. more?