Its that time of the year again, technology companies are releasing new products just in time for holiday season. Recently, Apple came out with a new phone in continuation with their Iphone line that consumers have been waiting for. The new Iphone comes in two sizes, one being a 4.7 inch screen then the 6 plus being a rather large 5.5 inch screen. The product has been receiving critical complaints, most being that the larger Iphone 6 plus bends in the pocket of many customers, leaving them with a bent cell phone incapable of working. In the YouTube video cited below, the customer tries to bend his phone, ultimately succeeding and creating a brand new product, the new flexible Iphone plus (jokes). In regards to the management course I am currently taking at DePaul, this real world issue is a perfect example of quality control we have discussed in class.
Quality control, as discussed in operations management, is the idea of producing a high quality product with little to no problems for the consumer. In class we did an exercise where we would build these paper puppets. The puppets would go through a series of building activities, each done by a member working on the assembly line. The completed product after the assembly line would then be passed along to quality control for inspections. As a group we made 20 or so puppets and over 60% of the goods we thought were made to extreme quality failed to pass quality inspection tests. If these products were ignored by quality control and instead approved and shipped off to be sold, then that company would be forced to do a recall, resulting in bad publicity which in turn can affect the share price of that publicly traded company.
Quality controls are very important for corporations. Without quality control, how would a company know whether they are selling defective products or not? Ignoring quality control specifications result in recalls that could potentially cost a company millions of dollars. For example, look at the recent recall of cars by Toyota. Due to a faulty suspension system, Toyota was forced to recall 690,000 vehicles. Sometimes when quality control fails to inspect a product properly it could result in serious harm for the customer. Imagine if every car company decided to cut costs and eliminate their quality control department. Car companies could become liable for an injury or in Toyotas case if a suspension failure with one of their cars that caused a huge accident where people died could possibly be the downfall of that company.
Proposed questions for my readers:
Have you ever had a product that you have purchased that was of very low quality? What were your feelings for that product before you bought it and after?
Would you purchase a product from a company that you previously had purchased a bad quality product from? Why or why not?
WSJ Article “Apple Rebuts Complaints of Bending Iphone”: Found Here
Youtube video “Iphone 6 plus bend test”: Found Here