The article, posted to the NY Times this weekend, discusses the challenges of growing a business. There are many factors to consider, including infrastructure, the right employees, expanding resources and training, and the overall focus/goal of the company. Alexandra Mayzler owns Thinking Caps Group, a company that offers an array of study and educational tools for students of all ages. She has a company that just passed its 10 year anniversary and has been able to expand into 5 different cities.
This article brought me back to how we participated in our activity of planning out a wedding via a Project Plan chart. As we saw, there were many different versions of order in what we thought was important and how we defined our Critical Path. Since we didn’t have cost involved with each activity, it came down to our personal preference of what we felt would be important to us in a wedding, and weighed our decisions on how long we thought activities would be, and a logical order (obviously you have to send out invitations before you can finalize a total count for dinner!).
After reading this article, I reflected on how all companies come to a point during a project that they aren’t quite sure what their critical path should be. If we are talking more on the operations side, as we did with the Rock Bands activity, it’s a little easier to see since that’s based on financial decisions. But when looking at a business, there are so many critical paths to consider, including financial, operational, special projects, and the right people.
But as we get more involved with our charity projects and raising money, there are a lot of different outlets and tools we can use in order to reach our goal. How can we know for sure we are taking the right path?
For our group, we first needed to have a clear idea of who we were targeting for donations, which was going to be friends and family through social media. From there, we needed to put the right tools in place to make this as easy as possible. This came by us using numerous social media outlets, including Link’d In, Facebook, Twitter, and of course personal e-mails.
Coming back to the article, it’s up to Alexandra to continue to figure out where her focus should lie, and how to create the right momentum in her business to grow and change.
After reading the article, what other ideas would you have for her outside of hiring the right people and expanding leadership skills in order to help her increase her growth?