BaselWorld is a prestigious watch show, where the world’s top watchmakers and designers present their newest models. Most of these watches, naturally, cost more than my DePaul tuition. This brings a question to my mind; does a higher price guarantee better quality? It depends how you view quality.
Most of these watches displayed in the video are designed by huge names such as Hermes, Hamilton, Bentley, and Omega. The dimension of quality that is most appropriate for these brands is the Transcendent definition. This definition means excellence. In class we discussed this in detail, stating that many people assume a certain product is of better quality just because of the name that is associated with it.
The man in this video says that the American watch brand, Hamilton, got their big break when Elvis Presley wore it. From then on they became a popular watch, which let them charge hefty prices. A standard Hamilton watch is over $1400! Now, the watch presented in the video, from the Jazzmaster collection, is special for one reason: it has a two-in-one feature, two watches that you can flip over in one overall watch. The point of this is to let the wearer match the watch to his or her mood. Does this make it a better quality watch? Not necessarily, but they are taking into consideration what some of their customers might want.
The next watch the video talked about was one made by Hermes. This was very brief because Hermes is mostly known for their scarves and handbags, but not their watches. There is nothing that distinguishes them from other cheaper watches, such as Fossil or Michael Kors, buts its name. It had a sleek finish so that it would not weigh down on the wearer’s wrist. Omega is another brand that was named which had a watch that was made of “senda” which is just another name for rose gold. The Swatch group, a company known for their quality watches, but with a more affordable price tag, developed this term.
The only watch that was really worth its expensive price tag was the Type 22. The prices weren’t listed, but this watch had chrome finishes, real Italian leather, and a special feature. In each watch there is a pendulum that swings about 28,000 times a minute, which makes its time 72 times more accurate.
I think many watches especially Hamilton, Omega and Rolex are able to have such steep price tags because their reputation, primarily, performance, service and performance, which are all important dimensions of product quality.
Based on all this information, are these watches better quality than something cheaper? If yes, is it because of the name of the maker or is it because of some features? If no, why not?
Photo source: http://gearpatrol.com/2013/05/02/best-of-baselworld-2013/