Google’s latest project, Google Glass, attempts to revolutionize the way we use our smart phones. But will it be successful in getting us to completely change our habits and behaviors in regards to using them? Google Glass is essentially a pair of sunglasses that functions as a regular smart phone. If you want to make a call, take video, surf the Internet; you can. The device is said to be unbreakable, flexible, and gesture controlled. Basically, it’s a wearable cell phone. While it may initially seem like an amazing idea, this article takes a deeper look at if consumers are really going to be open to the idea of give up the standard cell phone that we’ve become accustomed to using.
The author of this article seems to think that Google is going to be unsuccessful in being able to change the behavior of cell phone users within a year, and he may be right, but this is an ever-changing world. I’m sure nobody imagined we would have portable telephones in the 70’s and I’m sure nobody imagined we’d have the Internet in the 80’s. I’m positive that nobody thought we would have portable telephones that allowed us to use the Internet today. I thought this was an interesting article, especially after the activity we did in class the other day. If there wasn’t a Navy seal persistent and innovative enough to try and change the process, we would still be shooting rockets with 3% accuracy. Another thing that got me thinking about the connections between this article and class was the airplane activity when nobody asked the customer what they wanted. Google is about to unleash a technology that is one of the most innovative we’ve seen in a long time… but do we really want or need it? Google is a great company, so there must be customers that have given them the indication there is a need for this technology.
Personally, I would not wear these. I am totally fine with my iPhone in my pocket. Pulling my phone out and holding it to my ear really doesn’t inconvenience me enough to wear a pair of glasses every time I need to make a call, but there is probably a market for this. Of course, the article brought up Apple as a potential competition to the Google Glass, and that also got me thinking. Apple has been relatively quiet as of late, so there is a good chance that they are planning something. Apple, to me, is in the business of improving, rather than creating. They took the MP3 player and made it stylish and easier to use. Then they made a cell phone with features that early 2000’s cell phone users couldn’t have ever dreamed of. What’s next? Do you guys think Apple is going to pounce on this right after it hits the market? Before? What other potential problems do you see with Google creating this device? Would you even wear something like this?