What’s better than a green, eco friendly Prius? Well, the Fisker Karma of course. Fisker Automotive is an independent start up by partners Henrik Fisker and Bernhard Koehler. Being in business since 2007, Fisker Automotive is a fairly new brand. The new hybrid is only one of many sports hybrid cars currently on the market that are in fact, greener than ever. How can the Fisker Karma possibly be so green? It has silent electronic door latches and a solar-panel roof. This helps run the AC fans and fill the battery. It is considered an Eco Chic car and it consists of natural-fabric seats. It includes wood trim recovered from California forest fire and the dashboard is ultra suede, which means no leather is used.
“This car is more sexy and exciting than any other car you’ve seen,” boasts designer Henrik Fisker.
Basically, the Fisker Karma is the first luxury plug-in hybrid. It has two modes. Stealth mode is battery mode, and sport mode gives the car 402 horsepower. When driving the car, it can go up to 50 miles on battery power, then the system is jolted by electricity from the 2-liter, 4 cylinder turbo gas engine. This luxury car is competing with the Porsche Panemera and the Tesla Roadster. These are all eco friendly luxury sports cars. What differentiates these cars is price, physical features, and brand equity. Fisker Karma beats its competitors when it comes to being ecofriendly, and no other luxury hybrid can be plugged in to charge. The Fisker Karma is $103,000 and is near in price to its competitors. The Panemera is $95,000 and the Tesla is $109,000.
Will the Fisker Karma be successful globally? (They have built the car to have low emissions, to cater to European countries.)
Will people want to invest in such a new unheard of American company or will they stick to trusted brands like Porsche and Lexus?