It seems that just when Toyota was making a comeback in the U.S., the company announced a recall of 2.5M vehicles in the U.S., and an additional 5M globally. The Japanese automaker stated the reason is to fix a faulty power window switch that has been linked to at least nine injuries and several hundred reports of smoke and fire. According to one passenger, the switch caused a fire in his vehicle, and he was burned while trying to use an article of clothing to extinguish it.
Before this, Toyota also had a recall in 2010 for sudden-acceleration problems and other safety defects. For Toyota, announcing a second recall can damage the company’s reputation and reliability. In fact, Japanese manufacturers rarely recall products because it is an image and pride issue. Due to this, the company asked regulators if it could handle the issue through a “special service campaign”. This would allow defective switches to be fixed, but only when customers complained.
Under the recall, Toyota will be subject to examine 7.5M vehicles worldwide for defects. The automaker plans to disassemble the switches and apply a special fluorine grease, which is intended to prevent the switch from sticking and, potentially, causing a fire.
Given this, do you believe that Toyota was ethical in requesting to offer only a special service campaign, rather than addressing the issue publicly? Do you believe that Toyota will see sales plunge after the recall?
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