When you come across a product, what is the first thing you look for? Something that “looks good”? Or do you look for something that fits your needs?
It is pretty evident that the majority of people are attracted to products that service to consumers of all ages. You see companies attempting to make the “thinnest,” “fastest,” or “most attractive” products. But what does attractiveness have to do with how someone functions? In Taipei, Taiwan, not only does Computex have a fair where their latest products are marketed, but many manufacturers “consider attractive showgirls the best way to get even the most prosaic processor noticed.” Sure, the first impression is always the most important, but what kind of message does a company give when they have “showgirls” displaying their merchandise?
Not only do they attract people by doing this, but they seem to all produce similar products. As they try to manufacture the “sleekest,” “thinnest,” or “smallest” product, they are all at risk of designing the same product. A company like Apple has shown success at creating products that not only provide services needed by consumers, but they have become notorious for their designs. These designs are so powerful that other companies attempt to come close to such designs as a way of attracting consumers. In doing that, they also run the risk of forgetting what their company stands for. Another thing to take into consideration while manufacturing a new product is the cost to create this new and improved item. Perhaps they are not a company with the most fashionable items, but they may be known for the services they provide. Is it more important to service to the wants or needs of consumers?