The Bachelorette, Keeping Up With the Kardashians, and The Jersey Shore are names that have made it into our households throughout the years. I find it interesting that our (millennial) generation is fascinated with reality television. Do we enjoy people making fools out of themselves? Do we really believe that these are people that have it all and we should be idolizing them?
Recently I was watching a program and someone commented that being a celebrity today comes with a different status than it did ten years ago. Now we compare The Situation to Clint Eastwood, and looking at the amount of money that they are ranking in compared to one another. Every thirteen-eighteen year old girl that I have met has viciously defended The Kardashians. “They are smart businesswomen, they know how to make America happy,” one said to me. Do we need to start looking at Management differently? Our world is changing by the day, but does that mean that our management needs/focuses change as well? We see the glamorous lifestyle behind a celebrity, but is their any management skills that are needed? I’m asking this question to the class because I feel there are many opinions here. Kris Jenner has been praised by some with her superb management skills, ultimately bringing in over fifty million dollars for the Kardashian Empire in 2011. This is something that I can’t help but be jealous of? You sit around with your family, eating, drinking, and vacationing, and you become a millionaire. I was recently out to dinner with my parents and the Kardashians came up in conversation, my mother barely pronounced the name correctly. I look at my generation compared to theirs. Then again our lifestyles are different; they are focused on running and growing their businesses in the corporate field, while I am in school, learning how I will do that some day.
Managing a Celebrity could relate to managing a business. The Celebrity is the product, and you need to do whatever is necessary to make sure that everyone knows who that product is. Then the Celebrity could have endorsement deals, with fragrances. You would need to know the demand that would be needed so that the product is still being made. You need to control costs, travel, and expenses. If they are on a movie set then planning becomes a big part of the entertainment industry. It takes a specific amount of time to shoot each scene. Then you need to look at how many scenes are in the movie and accurately break up the amount of scenes with the amount of time that you have budgeted for each actor.
I’ve started to realize that celebrities are not just famous people who don’t work. Although I still think some of them are famous for no reason, they are a product from a business standpoint. Managing a product human or non, is difficult.
Am I correct on this, is it work to manage a celebrity, or is it an easy job?