McDonalds is in my opinion one of the greatest, most advanced fast food establishments that continues to meet consumer needs and wants and continues to make enormous profit while doing so. A few months ago McDonalds introduced a new product that they started to push called McBites. McBites were tiny little chicken bites that were in a creative packaging that allowed for sauces to be placed off to the side of the product.
The McBites were great, they were delicious and then they were GONE! McDonalds introduced this item as a sample/beta product and after a month or so they pulled the test and that was the last of the McBites. Every time I walked into a different McDonalds I would ask if they were available and I would always get the same answer “No”. I went through a struggle when I went up to order not having it together because I would always get the McBites. After some time when I was driving up to Michigan this past weekend and went through the drive-thru I see “McBites” and then view the entire menu and notice “Spicy” in front, they are back! McDonalds now is sampling the Spicy McBites. From the different sets of data they can then go in an analyze the sales and see if they can make profit of this product and they can make it become apart of the menu in towns where they saw the most sales.
Hopefully McDoanlds Corp. can find a place on its menu to keep the McBites for good in the near future! MCD!