I’m very happy to share with all of you that Tesla Motors delivered their first electric sedan – Model S on June 22, 2012 (Model S Deliveries have begun). That was a very important day for the company because all resources were put into development and production of Model S. Model S is their second, but the first mass-market model. Therefore, company is taking a big risk.
In class we discussed whether it is better to produce a new product or improve the old one. Tesla develops and manufactures electric vehicles with unique design, performance and efficiency and sells its product at a reasonable price. Their product is considered a niche product, because there are not a lot of high performance fully electric cars.
The company is definitely a top innovator in its industry. Furthermore, Tesla is planning to go beyond just producing electric cars and to make a real difference in the auto world. I’m pretty sure the company will be able to accomplish its mission. Why? Because Tesla follows their simple strategy:
- Build a sports car
- Use that money to build an affordable car
- Use that money to build an even more affordable car
- While doing above, also provide zero-emission electric-power generation options (http://www.teslamotors.com/fr_FR/node/3917)
There are many reasons that Tesla to succeed. First of all, it is evident that gas prices are rising. We can’t change the price on gas, but we can avoid it by driving a fully electric auto, like the Model S. Consumers are becoming increasingly more concerned with social responsibility by choosing green products. Green isn’t a fad or trend anymore; it’s now an entire economy and way of working. Electric cars are usually not the fastest cars and often, not the best looking. Tesla is different. Their focus on style and emotion is as strong as their focus on innovation and efficiency. Therefore, people who care about style will probably choose Tesla. Do you think Tesla will succeed in their journey?