GM Manufacturing – Landfill Free

http://www.cbsnews.com/8301-505245_162-57456589/gm-says-100th-facility-is-landfill-free/

http://media.gm.com/media/us/en/gm/news.detail.html/content/Pages/news/us/en/2012/Jun/0619_landfill_free.html

 

General Motors is going “green” in more than just its automobiles.  Whether it is to deviate from competitors in the market or focus more on cost savings, this company is now classifying certain facilities as “land-fill free.”  In fact, it just announced it’s 100th facility that has committed to this classification.  Simply, the company first reduces “waste and then focuses on recycling and reuse.”  As a prospective buyer for an automobile, publicity such as this affects my decision.  More importantly, I believe that it fits the mold that they are portraying with products such as the Chevy Volt.

As related to many of our activities, the production and manufacturing at these plants is a result of the suppliers that GM works with.  This process has been consistently broken down, taking into account the greatest efficiency, related to how materials are used as well as how they are developed.  Beyond GM’s operations and ability to manage projects, they make a notable thanks to their suppliers.  Specifically, how  “one of GM’s secrets to success is its cultivation of a strong network of suppliers committed to recycling materials and keeping them in use.”  As a consumer I believe that the supplier results in your final product.  Successful suppliers breeds successful performance.  What are your opinions on the supplier relationship? Does an environmentally friendly company make a difference in regards to marketing or performance?

The articles related to the “100th Facility” are obviously a marketing tool for GM, but the purpose behind their actions is why I became so intrigued with this information.  The production of these facilities empowers employees.  Just as the “paper puppets” could have been improved with efficiency, so can GM’s facilities.  The great aspect is that employees can express these cost saving ideas; a great representation of successful project management.  Additionally, with this innovation allows increased revenue.  The mission behind this company shows that “everyone — plays a role in its success.”  Showcasing a green mentality is great for marketing, but GM shows that it can be just as beneficial for the employee in the production process.


GM's 100th Land Fill Free Plant Fonted Package by AutoMotoTV
 

 

One thought on “GM Manufacturing – Landfill Free

  1. I think that going green can be used as for excellent publicity. GM and American cars in general have always been though of as gas guzzlers for the past few decades, but the big three are drastically changing their image to more fuel efficient and environmental friendly cars. Publicity like this can help change the company image so that when people start to think green cars they may think of gm cars as well.

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