Whenever you produce a product that is unique, there has to be something unique as well in the way of producing it.
Rolex came to my mind directly with a series of questions:
What makes Rolex watches unique from other brand watches around the world?
What are the distinctive features of the environment in which Rolex watches are manufactured?
What are the distinctive characteristics of the Rolex employees that make the watches?
At Rolex, men and women who service and produce these machines are considered artists, who blend both science and design to create these master pieces of art. They understand the interplay between all the materials used, and combine all the thoughts needed to create an object that is a reflection of care and intent. At the end, they believe that it is a piece of living art that is greater than the sum of its parts. Furthermore, and this is the heart of Rolex, people who work on watches are very passionate, have incredible ideas and are always excited to produce such products. Hence, when
you are caring, passionate and enjoying what you are doing, you will do it with the utmost attention and care. And that is the secret at Rolex when producing their luxurious watches. It is like producing a thing with pleasant feelings and creating another soul.
From another angle, the workshops where the watchmakers work are very much organized. Managers say that the person is expected to work in a library like atmosphere (i.e. clean and quite) that will enable the watchmaker to focus and to be comfortable. I believe, watchmaking is not for everybody, it requires talent, time management, commitment and patience. What adds to all of this as well is dealing with very delicate and expensive products. Not to mention, adding the jewelry further pressurize the watchmaker.
At Rolex they will only bring people who believe that working as a watchmaker is the right career at the right time.
I searched until I found this link: http://www.youtube.com/watch?v=nGd4XHfG-G8
Enjoy every bit of it!!