In our last class our professor discusses the concept of quality and attractive packaging and how attractive packaging will distinguish a product from another product, which will lead to customer satisfaction. she show us how Heinz Ketchup design their small sample, which is really an attractive packaging and it was the first time to me to see that sample , these concept encourage met o see some of the leading product in Saudi Arabia marker and see dose the quality and packaging really matter and Is it a part of operation manger work? I’m going to talk about al Marai Company; almarai is one of the biggest food exports in the Middle East, with consumers who see its product as a synonym for freshness and quality.
Today, almarai is capable of serving top notch products to more than 43,500 outlets within the GCC on a daily basis. , it is really a big operation to process it in one day, important to note that demand for food in Muslim countries increase during the holy month of RAMADAN. Demand for juice in KSA, for example rise by 20%. In addition, demand for food in KSA increasing during the Hajj season, which occurs 2 months after the end of Ramadan.
One of the important reason for almarai to have these big operation is the high quality standard to produce their product one of the method the company is implementing is a poka yoke technique which is to correct possible defect plus source inspection to prevent defects equal zero quality control, poka yoke help the operation manger and worker to process work right at the first time. These techniques can drive defects out of products and processes and substantially improve quality and reliability. It can be thought of as an extension of FMAE. It can also be use to fine tune improvements and process design form six- sigma. The use of simple poka-yoke ideas and method in product and process design can eliminate both human and mechanical errors.
Almarai chooses combifit for its juices and yogurt, which was a turning point for the success of the company and it was an innovative packaging, the company decided to package its entire range of 1 liter long life juices in combifit premium cartons with combiTwist screw cap. This attention grabbing packaging offer Almarai the opportunity to position its products on retail shelves in a very eye catching way, really sitting it apart from the completion, which is perfectly packaged for customer tastes. ALMARAI has always been synonymous with freshness, quality and service. As an international organization, Almarai has also contributed significantly toward shaping the FMCG( fast moving consumer-good ) industry within the middle East. The company processing and distribution activities within the Middle East are unparalleled.
The commitment to quality has not wavered since the company’s inception. The company has continued to invest in technology advanced production facilities and recruit right caliber people to better serve their coustomer.
Finally, Almarai is the first dairy farm in the world to have been accredited with ISO9002; Almarai also received the ISO9000award, across all its operating division including processing, technical research and development. Destruction and supply chain.
So do you think that packing is an important method to attract the customer? And what is more important the packaging of the product or the quality of the product it self?