Travel

Avis takes a page from the airlines.

Posted on by andy30123f14

avis

For years the airlines have been perfecting the art of filling seats using algorithms and now Avis, the car rental company is doing the same. The car rental business has been a murky one and company’s have resorted to discounting their services to appeal to customers. Avis saw this as an opportunity to increase profits by improving upon their pricing tools. Now Avis has its own software, referred to as the “demand fleet pricing tool,” adjusting rental prices based on local data, past pricing, and other factors in 110 major markets. Airlines have been using similar technology to maximize revenue on air flights based on types of fares offered on that specific flight.

 

Top car rental companies Enterprise and Hertz have been less aggressive on their price increases. Nelson told analysts on a conference call. The pricing tool “accelerates and streamlines the decision-making process well beyond the capability of manual action.” Translation: Software is far more adept at extracting higher rental rates than humans, just like in the airline industry. According to a revenue airline manager under anonymity conditions says,”Each airline has a complex computer system based on algorithms that can maximize the profit on each flight based on the types of fares offered on that specific flight.” Airlines know that the system can use all available data to maximize profit. Information that cannot be predicted or computed by the algorithm requires the hand of a revenue airline manager, which is in charge of going into the system to adjust for events at certain destinations or weather conditions.

 

Avis saw a record breaking quarter this summer and forecasts predict to have a record breaking year. The more dynamic pricing for Avis is responsible for a 3 percent increase in prices which has generated 2.5 billion last quarter. Avis says each 1 percent increase in price represents $33 million to the company. Avis realizes that car rentals are part of travel expenses and is taking advantage by adjusting their pricing based on what is going on in the travel sector. Similarly to airlines that adjust seat prices based on the market, for example the a ticket price to Brazil in summer 2013 was not the same as summer 2014 when Brazil hosted the World Cup, Avis is using a similar approach.avisthailand.com

 

The increase in price for a car rental is hardly noticeable in the traveler’s overall trip expenses, less than a $2 increase in a typical four day trip. The ability to charge more for cars in North America, including for rentals made as part of corporate contracts, plays the largest role in Avis Budget’s improved financial performance. Avis is not revolutionizing anything, they did not reinvent the wheel all they did was improve on the systems in place and incorporate a new pricing tool, one that the airline industry has used for decades.

 

Can you think of other industries that can use this pricing tool? Have you used car rental services and was the price reasonable? Do you think this is a good idea to charge more for the same services? Do you think the increased profits will continue? Why or why not?

 

 

http://www.businessweek.com/articles/2014-10-30/avis-prices-rental-cars-like-airline-seats-and-youre-paying-more

http://www.foxnews.com/travel/2011/12/08/confessions-airline-revenue-manager/

Airline Industry Summer Strategy: Have lessons been learned?

Posted on by spr1313aperrotin

“As an airline, if you’re not excited about summer, you’re in the wrong business,” said Mike Van de Ven, Southwest’s chief operating officer. In other words, if you cannot handle the heat get out of the kitchen. This summer, airport crowds are expected to be the largest in the U.S. since 2008. In 2012, all airline flights including regional had an average 76.1% on-time flight arrivals (flight stats analytics WSJ). That will not “fly” this summer.

image_security_linesWhat method of forcasting informed Airlines that airport crowds are expected to be higher than recent years?

United had a terrible summer last year—only 67.9% of flights arrived on-time in summer months. Customer complaints soared. The airline blamed computer system problems related to its merger with Continental Airlines and an attempt to schedule planes and crews more tightly. The plan backfired because it created longer delays and widespread disruption when tighter schedules couldn’t be met. The use of Gantt charts to schedule turnover time is a simple strategy Airlines use. They are constantly coming up with new ways of speeding up this complex process. Southwest does not have to purchase many Airlines because of how fast they can turnover planes. They plan to use spare airplanes this summer to accommodate stuck travelers more quickly. Southwest plans to routinely keep operating late into the night rather than cancel flights on stormy days. This is a contributor to why Southwest is a leader in customer satisfaction.

What is a disadvantage to scheduling each project to tight with each other?

United says they are better prepared for summer because it has more staff and better scheduling. In addition, the airline has rolled out new graphics screens for its computer system to make it easier and faster for airport agents to use. United also is introducing new boarding lanes at gate areas. Five different boarding groups will line up in different areas, similar to how Southwest lines up customers by groups, so that each group will have a designated place to wait. A brilliant new seating system is set to take off. The coach cabin will board window-seat passengers first, then middle seats, and aisle seats last. With the “Wilma” system, as United calls it, seats fill faster because people already seated don’t have to get up as much to let a row mate in.  Now there are more reasons than one to get an window seat.

The industry as a whole have made changes that fliers should be aware of before making travel plans. Budget cuts in Transportation Security Administration overtime will likely lead to longer security-screening lines. Make sure travel plans are set in stone because domestic ticket fees change  to $200 from $150, and international change fees went to $300 from $250. United Airlines, Delta, American, and US Airways collected a total of $2.3 billion in reservation cancellation and change fees last year, according to the Department of Transportation.

Will higher change and cancellation fees persuade fliers to book with other airlines?

What may be the reasons Airlines raise these fees? http://online.wsj.com/article/SB10001424127887324659404578499162528986162.html?mod=WSJ_hpp_LEFTTopStories

American Airlines and US Airways: together at last

Posted on by spr1331edanos

In today’s travel industry, delays, overbooking  and cancellations have become common place.  Today there are many airline carriers to chose from but only very few have stood the test of time and and maintained their profitability   By Providing better service and less obstacles to swift traveling, companies like United and American Airlines have grown into brand names if you will.  However, when large carriers like American Airlines expand and grow, the quality of their service is potentially at risk.

In March of 2013, congress approved one of the largest mergers in the airline industry’s history.  It agreed to the merger proposition for American Airlines to combine with U.S. airways making it the largest airline carrier in the world with over 6,700 daily flights to 336 destinations and a little over 10,000 employees.   Now the common idea with large mergers such as this, is that quality will suffer as the company become larger.  So by analyzing some potential outcomes of the current picture of American Airlines and what may happen with the pending merger, we can see where things might change.

The amount of miles earned by U.S. airways fliers will not be lost in the merger but will be transferred in a one for one type of exchange into American’s AAdvantage program making it the largest airline miles club in the world with approximately 100 million members.

Another concern fliers have is the difference in in flight products offered.  For example, American Airlines offers meals to fliers on flights less than two hours long, while on U.S. airways the flight must be longer than three and a half hours long before you will receive a meal.  With the merger, American Airlines fliers are quite worried about the amenities they might lose when flying on American.

Flying could also get more expensive, with so many routes under the American flight portfolio, there is a strong possibility for a fare hike on many different routes where there is little to no competition from other airlines.  The main hope for this merger according to executives at American Airlines is to come together and offer more fliers a better experience with seamless travel to more destinations.  It seems with the intended proposed plan that American will actually improve on the delivery of a quality service to a larger group of customers.

In many instances, large mergers such as this often have negative affects on the companies involved and they often lose much of their clientele as the quality of the product or service is diminished   However, in this case it appears that the intended plan would only serve to benefit both groups and their clients, as U.S. Airways customers would see an improvement on departure and arrival times with access to more daily flights, as well as an increase in the quality of the in flight services currently offered on many American flights, and the American airlines customer would see a significant increase in the number of destinations offered along with a much more flexible array of flight times with the increased number of daily flights as well.  It would seem as though this merger would make American Airlines the most competitive and profitable airline in the industry which will be determined for certain when the merger takes place at some point in the projected 3rd quarter of 2013.

 

Works Cited

http://travel.nytimes.com/2013/04/14/travel/if-american-airlines-and-us-airways-merge-what-should-fliers-expect.html?pagewanted=all&_r=0

http://www.foxbusiness.com/news/2013/04/15/new-american-airline-ceo-parker-to-get-15-million-in-merger-pay/

http://www.nbcnews.com/business/court-approves-american-airlines-us-airways-merger-2B9117378

http://www.huffingtonpost.com/scott-keyes/what-the-american-airlines-merger-flyer-miles_b_2688076.html