Google and It’s Robotic Operations

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The Google Company signed a 60 year, 1.16 billion dollar lease to renovate three large hangars at a NASA airfield outside of San Francisco, to create a facility for research and development of robotics, aviation and space exploration. In a press release, NASA announced that “Planetary Ventures LLC, a shell organization operated by Google for real estate deals, will contribute $1.16 billion over the course of the lease, while reducing the government agency’s maintenance and operation costs by $6.3 million annually” (Lawler, 2014). Since 2013 Google acquired many companies that specialize in the production of robot, robotic technologies and other parts.  Some of these companies include Japan-based, Schaft Inc. which makes humanoid robots; US-based, Industrial Perception makes robot arms and robot vision or the Titan Aerospace in the US produces solar-powered drones. The reason why Google decided to make this investment in these facilities is due to the increased demand for industrial robots. This is a new market that is rising. Google took advantage of this, and decided to lease this site that provide Google an ability of greater production of industrial robots. The use of industrial robots that are connected to a control system enables companies to use apps to personalize the robots to perform specific tasks. In 2013 about 179,000 industrial robots were sold. Out of those 100,000 alone went to the Asian market. The largest current market for these robots is China.

The reason that there is a higher demand has to do with capacity. We talked specifically in class about capacity and determining capacity requirements. In this scenario, “a combination of rising wages and the need for new production capacity that can manufacture products to global standards is driving this demand” ( Banker, 2014). Google is an example of engaging in strategic capacity planning. They are matching capacity with the anticipated demand requirements which is the increasing demand of industrial robots in the global market. They probably asked themselves what kind of capacity they need and how much they need, which led them to decide to expand their headquarters. Google understands the technology and capacity increments. They understand the opportunity they have for change to dominate this new developing market. Therefore Google is targeting the Chinese market for industrial robots since they see the highest opportunities there. Google has already made plans to cooperate with Chinese contract electronics manufacturer Foxconn, who want to purchase 10,000 robots. Google is taking the right steps and engaging in long range planning, by addressing the needs of a new production capacity.

Do you think Google is doing a good job matching capacity with demand requirements? Do you agree with Google’s decisions to take over the operations at these facilities? Do you think robotics is in our near future?

Sources:

Banker, Steve. “Google’s Robot Strategy.” Logistics Viewpoints Logistics Supply Chain and 3PL Executives RSS. N.p., 11 Nov. 2014. Web. 11 Nov. 2014. <http://logisticsviewpoints.com/2014/11/11/googles-robot-strategy/>

Gibbs, Samuel. “Google Leases Nasa Airbase for Robots, Planes and Space Exploration.” The Guardian. Guardian, 11 Nov. 2014. Web. 11 Nov. 2014. <http%3A%2F%2Fwww.theguardian.com%2Ftechnology%2F2014%2Fnov%2F11%2Fgoogle-nasa-airbase-hangers-robots-planes-space-exploration>.

Lawler, Ryan. “Google Takes Over Operations Of Moffett Airfield From NASA, Will Invest $200M Into The Site.” TechCrunch. N.p., 10 Nov. 2014. Web. 11 Nov. 2014.< http://techcrunch.com/2014/11/10/google-moffett-airfield-nasa/>

Google and Yet Another Privacy Concern

http://www.usatoday.com/tech/news/story/2012-01-11/google-social-search/52506216/1

Summary:

These days one can learn about anything simply by “Googling” it.  Suppose, for example, at lunch one day, a colleague references “critical paths”.  A quick Google search will tell you that a critical path is the optimal sequence of project activities.

But what if a Google search for “critical path” yielded links to posts by members of your Google+ network?  Would you be surprised if one of your Google+ contact’s rant about how confused he (not mentioning names!) was reading about critical paths for his upcoming MBA project management class on Saturday was one of the top hits on your search?

Earlier this year Google launched a personalized search feature that includes photos, comments and news posted by a user’s Google+ contacts.  Google claims that it is trying to “make searches deeper and more personalized” for its users.  However, the search changes have not come without controversy.  As one might suspect, privacy concerns are at the height of the uproar.

Analysis:

Are there any privacy issues that arise from this type of enhancement?  The Electronic Privacy Information Center (EPIC) in Washington, D. C. believes so.  The Electronic Privacy Information Center, a public interest research center that works to protect privacy, the First Amendment and other constitutional values1, has filed a complaint with the Federal Trade Commission.  In the letter, the EPIC writes “Google’s business practices raise concerns related to both competition and the implementation of the Commission’s consent order” 2.  This is a reference to the March 2011 settlement between the FTC and Google that required Google to “implement a comprehensive privacy program, and calls for regular, independent privacy audits for the next 20 years”. 3

Is this yet another example of Google getting right up to the creepy line but not crossing it?A quick “Bing” search yields several hits on examples in which Google has invaded individuals’ privacy.  Take, for example, the 2010 instance where it was discovered that Google field analysts were gathering personal and commercial data while accessing individuals’ and businesses’ unprotected Wi-Fi networks. 5 Initially Google said that it was obtaining Wi-Fi location information for Google Map’s “My Location” cell phone feature.  But later it was discovered that Google had obtained some 600 million gigabytes of personal and commercial data.  Google faced international backlash when a federal agency in Germany insisted that Google begin to disclose such practices as well as disclose the information that it has obtained.  And Ireland requested that all information that Google obtained in its country be destroyed (which Google obliged to).  The US, on the contrary, does not have a federal agency that regulates Internet privacy.

However, what expectations of privacy can one expect on the Internet?  The rate at which technology rapidly and exponentially progresses is difficult for the law and regulators to keep up with.  I believe that having an account with a social network comes with certain responsibilities.  As an individual, I am accountable for the photos and comments that I post, and I am accountable for maintaining the privacy settings of my account (given they are offered).  However, if the social network owns a search engine, I have the expectation that my information will not pop up as a search result.  And lastly, and perhaps most importantly, I do not expect any Internet company to obtain information about me by accessing my home or work Wi-Fi network.  Yes, Eric Schmidt, Google CEO, I find that in this instance, and in many others too numerous to name, Google has crossed the creepy line.  What do you think?

References:

  1. http://epic.org/epic/about.html
  2. http://epic.org/2012/01/epic-urges-trade-commission-to.html
  3. http://www.ftc.gov/opa/2011/03/google.shtm
  4. http://www.huffingtonpost.com/2010/11/04/google-ceo-eric-schmidt-privacy_n_776924.html
  5. http://lastwatchdog.com/google-facing-global-backlash-wi-fi-war-driving-campaign/

Big data gets leaked to Big Brother

With the explosion of social media, the United States (along with the rest of the world) has become engrossed with the processing of data.  Many companies with an online presence are beginning to use data to their advantage in order to better market to their customers.  More and more people have become increasingly more comfortable providing personal information to online companies in order to participate in rewards programs, social networks, online communities, etc.  Along with this huge increase in “big data” as it is called now, there comes great responsibility as it relates to privacy.  Companies are required to adhere to privacy policies and make sure any customer using their services are clear on that policy.  In general, this information absolutely cannot be used in any other way than for direct use by that company to provide the best service to that customer.  Just recently, the use of this information has taken an interesting turn, especially in regards to personal privacy.

Just recently, information leaked to the press regarding a government program called PRISM, which apparently is a program that was set up to monitor and collect information from large tech companies such as Google, Facebook, Twitter, Skype, etc.  According to news outlets, many consumers were not exactly concerned with the information.  Many felt that they were already being monitored in some way, shape, or form so this particular news wasn’t exactly life-altering.  Nevertheless, many news reports explained that the big tech companies initially refused to provide access to their cloud-based servers for this PRISM program in an effort to stand behind their privacy policies.  After all, none of this information should be allowed to be given to the government unless there is probably cause for concern at that particular company, i.e. terrorist activity.

As the information leaked out to more sources, additional concerns began to circulate as well.  These were more focused on the businesses themselves.  If these tech giants are so easy to roll over when pushed a bit by the government, what says they all won’t do it again in the future (or had already done it in the past)?  Of course, this same information also began to leak to other countries who are all trying to establish their own privacy laws.  If the US is allowed to collect this information legally, they can technically share this with other governments who are NOT allowed to collect this information directly from their citizens.

With such a vast amount of personal information available over the Web, companies are going to have to continue to establish very specific policies as it relates to customer privacy.  Many companies have begun to establish entire departments dedicated to privacy and/or information security, but it appears there needs to be even more focus.

Were the policies not clearly defined?  Who is responsible for mediating whether or not a company should be required to provide information to the government?

 

PRISM Spying Brings Questions For U.S. Allies

http://www.huffingtonpost.com/2013/06/10/prism-spying-us-allies_n_3414853.html

 

With Prism Cooperation, Tech Giants Look Weak

http://www.businessweek.com/articles/2013-06-17/with-prism-cooperation-tech-giants-look-weak

Great Incentives for Great Employees

 

As a business starts out there are a few challenges that CEO’s will have to face. One challenge is hiring the right people for each position needed. The next one is retaining the employees. If you are going to try and expand and compete you have to make sure that your employees are happy. If employees know they are working in an environment that they love, then they will want to stay. By offering incentives to your employees it shows that you care about them and you want to make sure they are getting treated fairly. You do not have to do anything outrageous like Google or Facebook do in their work space. Simply adding free lunch once a week will improve absenteeism and decrease your turnover rate.

 

For example, Google has been known to offer on-site haircuts, gym memberships, fully stocked lounge areas with billiards and video games, on-site dry-cleaning, and even gave employees 100,000 hours in subsidized massages in 2012. Who would not want to work there? You can get all your errands done for free while you are at work. By offering incentives like these it increases employees productivity. I know if my job offered half of those incentives I would want to make sure I am doing my best at work so I can stay with the company.

 

Almost everyone has heard about how working for Facebook is great. Not only do they have catered meals and a insane break room, they also offer paid maternity leave for four months. They also give reimbursements for daycare and as a bonus Facebook gives you $4,000 as a gift for the new born. That is crazy to think that they give gifts like this to every single employee that works at Facebook. You would think people would take advantage of it but that is not the case. They have never had a problem that would make them want to take away the gift. They trust their employees with their company, and the employees trust the company with taking care of them.

 

Yes all this seems outrageous if your a small company, but just by allowing employees to wear jeans one day a week can make a large differnce. You have to find out what works best for your employees and your company. Start by asking some of the employees what they like or what they feel could help them get through a tough day at work. You would be surprised with how easy it could be to ask employees what they want instead of assuming. By making the employees feel like they have a say, they will have more respect for management and the organization as a whole.

 

If you can pick some incentives at your job what would they be?

Would your productivity increase if you got offered incentives?

Imported from Detroit

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In the last year Chrysler launched TV ads that featured the tagline, “Imported from Detroit.”  These ads immediately helped Chrysler’s image, as they were praised for breathing new life into the company and many people were left believing that they were actually producing cars in the US.  The ads weren’t too far off, but in fact most Chrysler’s are built just over the border in Canada, with engines coming from Mexico.  Although Chrysler may not have actually moved its manufacturing plants to the US it benefited greatly in public relations.

In the last few months we’ve also seen a “Back to U.S.” trend from technology manufacturers.  But unlike Chrysler, three technological giants have actually been slowly moving production back into the United States.  Apple, Lenovo, and Google’s Motorola have been opening brand new plants within US borders, the latest being Motorola’s brand new smartphone factory in Texas.  These decisions come after almost a decade in which the flow was almost exclusively in the other direction – with millions of jobs going to East Asian factories known for low wages and minimal labor protections.

Manufacturing has moved into a highly technical and highly automated environment.  This reduces the need for manual labor, which in turn reduces cost.  These associated costs are still cheaper in China than they are in the US, but for larger companies, like those mentioned in the technology sector, the costs to produce are far more even between countries.  And when we factor in shipping costs and timing, moving manufacturing back to the United States begins to look more appealing, and cost efficient.

But, in fact there are many cost unrelated benefits to relocating production back into the US:

  • High quality materials are more readily available
  • A highly skilled and educated workforce
  • Fast and efficient turnaround
  • Management is closer to customers, as well as factories and suppliers.
  • Quicker reaction time

Motorola Mobility was a division that was bought out by Google last year for $12.5 billion.  The new smartphone, the Moto X, will be the first designed entirely under Google ownership.  It will also be the first smartphone assembled in significant numbers in the United States since the launch of the iPhone.

However, many say that these shifts are motivated less by long-term manufacturing needs than by public-relations strategy.  Recently tech firms have been under fire from Washington, D.C. for their tax strategies, privacy policies and, in the case of Motorola parent company Google, allegations of monopolistic behavior.  But governors and members of Congress typically are avid protectors of major manufacturing employers, and even more so when they create jobs in lawmakers’ home districts.

Do you think that the recent push by technology companies to brings manufacturing jobs back into the United States for positive publicity is underhanded in its intent?

Benefits that can’t be measured in dollars are also really important when considering where to produce products.  How can companies justify higher costs to investors who might not be aware of these benefits?

Sources:

http://seattletimes.com/html/businesstechnology/2021098211_googlemotorolatexasplantxml.html

http://www.telegraph.co.uk/technology/news/10092271/Forget-China-technology-manufacturing-is-coming-home.html

 

The Pinky and the Brain Couldn’t Do It, But Android Has… Over the World of Technology That Is!

As the title of the referred article suggests, Android really is everywhere… you just don’t realize it. Not only is Google’s Android the number one mobile operating system currently out there, but Android is in just about anything with a computer chip and is becoming the standard for operating systems in smart devices. As more devices with the Android operating system hit the market, Google is continually widening the gap between its competitors, Microsoft and Apple, and is making its home as the dominant software player in the tech device world.

So how does Google’s Android tie into quality?

source: www.giantbomb.com

One of the things that we learned in class is how important quality is to consumers. In the end, your product does not really matter. It all comes down to customer satisfaction and delivering on the fulfillment of their needs. In a sense, this is what Google has done through Android. This open source software can easily be manipulated by virtually anyone to get just about anything to do whatever they want it to. Users are not limited to certain functionalities already pre-decided by the makers of the operating system, but instead allow consumers to keep their freedom of choice and allow them to act upon them. In the end, consumers fulfill their own needs and end up with their own unique, customized product.

This not only allows for Google to keep its current customers from switching to competitors, but Google is also benefiting from expanding its consumer base to include individuals who like to experiment with technology. As more consumers join the Android community and take the operating system into their own hands by modifying its uses and capabilities, Google is getting developers to make their product better and its application vast. And it is all done free.

Android isn’t just popular with consumers, but also with hardware and software companies. As its popularity has increased and its dominance established in the market, Android is becoming a standard for devices. More and more hardware and software companies are becoming “Android experts” to ensure that their products are compatible with the software.

By allowing its software to be easily accessible and modified by anyone, it is no wonder that Google’s Android has risen in popularity so quickly and widespread.  Although many companies, such as Apple and Microsoft, strive to keep their product’s formulas secret in order stay ahead of the competition, Google has proven that doing the exact opposite can be done. Not only that, but that one can benefit from it as well.

Personally, I think that what Google allows to be done with Android should be applicable to other devices. As an Android user who took advantage of making my phone better to suit my preferences, I am a big fan. On the other hand, Apple’s I-phone has left me wondering why I ever made the switch.

What do you think? How will Android affect the future of technology and the way products are being deployed?

 

Source:

Vance, Ashlee. “Behind the ‘Internet of Things’ Is Android—and It’s Everywhere.” Bloomberg Businessweek. 30 May 2013. http://www.businessweek.com/articles/2013-05-29/behind-the-internet-of-things-is-android-and-its-everywhere#p1

Yahoo Or Google, Will Tumblr Change Which Website You Visit?

Screen Shot 2013-05-19 at 4.23.13 PMScreen Shot 2013-05-19 at 4.22.48 PM

 

For the past few years Yahoo.com has struggled to keep its website and affiliates at par with its competitors, which include Google, Ask, and Bing. Yahoo has relentlessly tried to modify its site to meet the demands of its customers, as well as retain new users to visit the once sensational site. Three years ago Yahoo completely changed its design capacity for the site, going from a search engine with many links, to a website that prioritized news feed. This new integration has helped the site reach new heights, but has still left them in the dust compared to its main competitor, Google. Around the same time as Yahoo’s new design, which helped utilization and efficiency for the website, Google purchased an even bigger venture, known as YouTube. This astounding company has helped Google become a giant in their industry. In addition, Google recently has increased its stock share to over $900 per share, making it one of the highest growing stocks of this year. Yet Yahoo is still at a measly $26 per share, but has been increasing for the better part of six months. Why has Yahoo’s stock been increasing when Google has completely overwhelmed all of its competitors?

Today the answer to that question was given. According to CNN, Yahoo has purchased Tumblr for a record $1.1 billion. Clearly Yahoo is not afraid to spend money, as a famous person once said, “you need to spend money to earn it.” By purchasing Tumblr, Yahoo hopes to compete with Google at a much more even playing field. According to Wikipedia, Tumblr “is a microblogging platform and social networking website,” which “allows users to post multimedia and other content to a short-form blog. Users can follow other users’ blogs, as well as make their blogs private.” Moreover, when Google purchased YouTube, Yahoo’s usage rate fell dramatically, and today they purchased Tumblr in hopes to change that. In addition, according to the CEO of Yahoo, Marissa Mayer, Tumblr “would allow the search engine to tap into a young, active online user base at the social network.” She goes on to say that our goal is to “engage Internet users and get them excited about using Yahoo again.”

I firmly believe that Google will always hold a slight edge over Yahoo, mainly because of its simplistic search engine. However, I do consider that this new business enterprise will dramatically increase user traffic on Yahoo’s website.  Do you think that Yahoo will finally be at par with Google, or will they continue to be an after thought in the search engine industry? Moreover, do you use Tumblr, and if so do you think this will prompt you to use Yahoo more often? These are questions I am very curious about, as I believe Yahoo will become a giant along side Google moving forward.

http://money.cnn.com/2013/05/19/technology/yahoo-tumblr/index.html

Tweet Equity: Social Media in the Workplace Boosts Productivity

Over the past decade, social media has become a hallmark in the realm of communication. Not only has it re-shaped the way in which communication functions on a social level, social media has taken on a new role in the workplace. Social media usage in the office is no longer seen as a distraction for workers and has become a new tool towards productivity and engagement. Instead, these companies have adopted an embracing attitude towards it and have incorporated it into company culture and everyday office life.

To prove this argument, a study was conducted at by Joe Nandhakumar, professor of information systems at the Warwick Business School in the United Kingdom. Over the span of two years, the study monitored the productivity levels at a well-established European telecommunications company that practiced policies that encouraged social media use in the workplace. The results of the study show a clear rise in productivity. This rise can be contributed through the employees’ ability to respond to client and customer concerns in a quick manner, through the use of social outlets and networks such as Facebook or Twitter. Employees were also able to use these outlets to pitch products and ideas and close sales. Nandhakumar also noted that social media allowed for heightened collaboration amongst employees, both within the office and in other locations that may be farther away.

This embrace of social media within the workplace is a major indicator of the definitive changes in corporate culture and the face of business in 2013. Social media has the ability to allow a company to build a distinct culture and identity. Facebook, Twitter, LinkedIn, and Google+ allows businesses to grow a public presence and allow fast and direct communication with its customer base, clients, current and potential employees, and any other interested user. Social media also changes the way in which employees communicate with each other and management. In a time where telecommuting is a very common practice at most companies, networks such as Skype or Google (Hangouts) make it possible to have quick meetings without the need to physically be in the same place. Not only does this boost productivity and cuts down on time, this also has the potential to cut down on travel expenses for companies, since they are afforded with the convenience of virtually conducting a meeting absolutely anywhere. Skype and other video chat outlets have also become commonly used in job interviews, saving time and money for both the employer and the potential employee.

The topic of social media usage in the workplace very distinctly paints a picture of the how business is conducted in 2013. There is an immense embrace of transparency in business that allows for collaboration, growth, and innovation. The corporate use of social media has opened the conversation on many levels.

How do you think the relationship between business and social media will expand in the future?

Source: http://www.businessweek.com/articles/2013-04-01/when-social-media-at-work-dont-create-productivity-killing-distractions#r=inn-s

Infer: Better Math Can Produce More Sales

Infer is a company that develops technology that allows company’s sales-tracking system to rank customer leads based on how likely they are going to purchase something. The company has raised 10 million over the last two years while working on this technology. Infer is rather simple as its software starts with basic information. For example, if a customer decides to enter their name, address and company when signing up for a product. The Infer system will then start doing research behind the person that signed up for the product.

The CEO, Vik Singh is young as he is only 28 years old, but he believes that his mathematical formulas will increase sales. Vik Singh and his 10-employee team are in the midst of improving sales by using better math.

Vik doesn’t seem to be short on confidence as he feels that this new  innovation is sure to help increase sales. The problem is the fact that he is  very young and there may not be that many people that believe in his new ideas. He may not be the best person to trust for sales, but he certainly has the right engineering track record. He worked with Google fine tuning search systems before moving to Microsoft. At Microsoft, he developed technology with Jim Gray, who of the greatest computer scientists of the last half century. He finished working with Microsoft and built a new Yahoo search system.

Vik Singh has worked with some of the biggest technology gurus in the world. Vik Singh says, ” The way the typical company manages data is piss-poor in comparison and there is more science at Facebook (FB) behind seeing which of your friends are getting drunk across the street from you.” This seems to be a common theme with all the new web-savvy engineers that are trying to make new rules for business applications. Vik Singh wants to treat sales deals like a puzzle. If Infer can makes their sales deal like a puzzle then it can be solved with an algorithm rather than a dinner between people who have ideas.

Infer has worked with Box and other customers to verify their research. It works with historic sales and compares outcomes with their own predictions. Singh continues to tell everyone that the experiments come out nearly perfect, but he has not released any proof of this for businesses to see. In my opinion, there are a lot of other things that factor in when dealing with sales. There needs to be more facts when trying to rely on just math to increase sales. From a management point of view, I don’t know if Vik is taking things a little too far with all these math equations, but he does have the technology background to speak for him. Then again who has time for someone that is only 28 years old and is trying to change the way selling works?

Links:

http://www.businessweek.com/articles/2013-04-24/infer-promises-more-sales-through-better-math

http://techcrunch.com/2013/04/23/infer/

http://blog.studentrnd.org/post/37455656817/why-asians-are-better-than-americans-at-math

Google- Future and Change

Over the past year Google has been on a shaky path.  Google’s mobile sector did horribly compared to Apple.  Major competitors were constantly outperforming Google’s productivity and sales.  Despite the threats Google has faced, the company is not worried about their competitors.  According to the article, Google’s shares rose 26% over the past year while their major competitor’s (Apple) shares fell 36% from the previous year.  Google is very optimistic about the future.

 

Google C.E.O., Mr. Page, still holds his head up and says “As C.E.O., it’s also super important to keep focused on the future,” Mr. Page said. “Companies can tend to get comfortable doing what they’ve always done, with a few minor tweaks. It’s only natural to want to work on things you know. But incremental improvement is guaranteed to make you obsolete over time, especially in tech.” (New York Times)

 

I definitely think this is the right attitude to have.  Many companies think of great ideas but then after time they lose the innovation that drives customers wanting more.  Especially since technology is constantly changing, it is so important to keep pivoting ideas.  Google is currently focusing on different strategies and future technology products to help Google gain the creative edge against competitors.  Major projects that Google is thinking about launching are cars that drive themselves and glasses that connect to the internet also known as Google Glass. (Talk about a major headache).  But these ideas are what keep people talking and coming back to see what is going on.  Companies need to keep changing their ideas in order to be successful.

Also the C.E.O. of Google knows that introducing new products  and sales are very important to the business, but that is not the only thing to focus on.  He is a firm believer in control.  He states that the “its core business is being run more efficiently”.  Controlling staff, spending, quality will all impact the company as a whole.  By focusing on efficiency, that will improve the overall quality of the company like we discussed in class during the red bean experiment.

According to the article it seems that the C.E.O. of Google is very proactive which is a good management and leadership skill to have.  He knows that the main focus is quality, which is an important aspect to a company.  He consistently works very hard at improving quality and puts an emphasis on change.  Whenever Google faces a problem or a potential threat, Google responds actively in order to fix the problems.  They focus on the issues head on in order to reduce the possibility of any future threats towards the company.

 

Hopefully Google will really follow through with their future products and have a better year than last year.  I cannot wait to have a car that drives itself!

 

Source:  http://www.nytimes.com/2013/04/19/technology/googles-earnings-beat-expections-but-revenue-does-not.html?ref=technology