Walmarts Working Class

Chief marketer Stephen Quinn was interviewed by Geoff Calvin on the strategies he enforced on the makeover of Wal-mart. In recent quarters, Wal-mart was doing terribly in sales when the economy was at its worst. Individuals lost their jobs which lead to little to no sales at Wal-marts nationwide. Quinn then began to look at the problems behind these inaccurate sales and he came up with; individuals who had little income, due to the recession that hit the economy badly were Wal-Mart majority shoppers, Wal-Mart prices had to change also, and if the prices did not change, Wal-Mart would have soon been out of business in just a couple of years down the road. As Quinn and his marketing and managemnet’s teams work hard on this new makeover, Wal-Mart  main focus were to keep and develop new customers and help them save money and live better. Executives at Wal-Mart guarantee that shopping at Wal-Mart will give their customers the lowest price and top brands than any other retail store. As the economy began to grow after the recent recession, Wal-Mart’s sales began to pick up dramatically and are now the #1 retailer store.Walmart’s location tends to have exceptionally better sales in rural and suburban areas than in large cities areas.Wal-Mart has all kinds of groups shopping at their store, but everyone is there to save money. Indeed Wal-Mart has individuals who are well off in life, but they too want to save money as those who are not so well off in life. As Wal-Mart was creating their makeover, they notice that their rival surrounding stores were creating lower prices than Wal-Mart stores and customers began to respond and start to shop at those stores. Wal-Mart took action, not only did Wal-Mart reduce their prices, but they also made majority of their stores a one stop shop, where customers can shop for groceries, clothing, home furniture items, and much more at a cheaper price. Wal-Mart also introduces the concept called price matching. This concept was basically when a customer brings in a sales paper from another store and compares Wal-Mart and the other store prices. If the other store price were better and lower than Wal-Mart, Wal-Mart would than price match that price and give the customer the price of the lower cost. Quinn and his marketing team target families and individuals who had little income.  They focused on revamping their prices so that those individuals can save their, buy what they want and need, and live a better life. Even before the recession had struck the nation, Walmart’s strategies were still focusing on the working class and/or the middle class. As I was reading this article it shows how Wal-mart operates its business in order to maintain its spot as the#1 retail store in the United States and it also shows how their low cost method is what benefits their customers the most. However, the implications of Walmart’s quality their employment practices may not be up to part to some people, Walmart has still shown tremendous profitability in their market.  http://money.cnn.com/2011/12/14/news/companies/walmart_stephen_quinn_leadership.fortune/index.htm

Question: Even though Walmart target market is the working class, how would you express its conditions of management skills with its workers who work there?

Phishing for Sardines

Recent trends indicate that cyberattackers are increasingly targeting small, startup businesses as larger companies have ramped up IT defenses in recent years. According to a report by cybersecurity firm, Symantec, “cyberattacks on small businesses with fewer than 250 employees represented 31% of all attacks in 2012, up from 18% in the prior year” (Link 1). As soon as a business sets up its website and email domain, cyberattacks are triggered almost immediately. In fact, by the time a business is five months old, it has already been targeted by hundreds of spam phishing messages and Malware attacks and, within ten months, most companies will have been infected with Malware. (Link 2). Hackers will also use attacks known as Ransomware, where an attackers locks up company computers and networks demanding a ransom to stop the attacks. Computers are not the only targets of these attacks, however. With the proliferation of smart phones and mobile devices in the business world, many attackers are now using malicious software to infiltrate these mobile devices in order to steal valuable information. Verizon’s RISK team has indicated that this trend of increasing attacks on small startup companies has been relatively consistent over the past six years (Link 1).

Larger corporations have the time and resources to devote to IT security that small businesses and startups just don’t have. Startup businesses in particular have enough concerns related to gaining market share and generally keeping their doors open and generally can’t devote enough resources to IT security. Further, despite the statistics, many small business owners falsely believe they are boring targets for cyberattackers due to their size. However, small businesses can be extremely lucrative and easy targets for these types of attacks. Most often, cyberattackers are after customer credit card numbers, contact information, intellectual property, or money from company bank accounts that are specific to the individual target company (Link 2). However, many hackers target small firms with a much bigger prize in mind. Increasingly frustrated with the beefed up security at larger firms, cyberattackers are using smaller firms as an entry point as they are often customers or suppliers of larger firms. Once a smaller firm is infected, it can spread viruses and other malicious software to a larger firm by way of emails and other exchanges throughout the course of normal business operations. Another way attackers are attempting to use smaller companies as bait is through the strategy of infecting startup companies in growth industries like tech and healthcare. The attackers then lie and wait hoping these infected companies will be gobbled up through mergers and acquisitions, which have been increasing as of late with the improving economy and availability of cheap debt. The attackers are essentially using the acquired company as a sort of trojan horse strategy to then infect the acquiring company and steal its valuable information.

Whatever specific tactic is used, startup companies have been increasingly targeted by cyberattacks as of late. In terms of time and resources, these new companies are stretched thin enough as it is. In-house IT departments are very expensive as is externally sourced internet security software sufficient enough to fortify these companies against sophisticated attacks. In light of this, what is a small business owner to do? Can they take steps to not be infected without professional help? Or is IT security spending now just an operational cost of doing business that can’t be avoided?

Link 1: http://money.cnn.com/2013/04/22/smallbusiness/small-business-cybercrime/index.html?iid=EL

Link 2: http://money.cnn.com/2013/05/23/technology/startup-cyberattack/index.html?iid=SF_SB_River

Wal-Mart Just Can’t Keep Products on the Shelves (In a Bad Way)

Wal-Mart Just Can’t Keep Products on the Shelves (In a Bad Way)

Wal-Mart has seemingly had a considerable amount of trouble keeping shelves in its stores adequately stocked since reducing the number of employees on staff at once in stores.  This is odd for a retail location since when products are not on shelves, there is not a large chance of them being purchased.  Especially disconcerting is that Wal-Mart has become the largest retailer in the world on the back of a supposed mastery of its supply chain.

Wal-Mart is now taking measures to ensure that the issue with product stocking is corrected.  The latest effort employed to do so is an external auditing process which entails a detailed process of checking each and every Wal-Mart location to make sure that products (when in stock) are on the shelves for consumption.

Wal-Mart refers to whether or not stores are adequately stocked via a metric known as on-shelf availability or OSA.  Due to the recent issues and the need to involve an external company to help stores ensure that they are stocked properly, shareholders are expected to vote at the next meeting as to whether or not Wal-Mart managers and executives should have their performance reviews and potential compensation tied to OSA.

When visiting a Wal-Mart location, check for neon green stickers next to the price tags on certain products; those are the ones that the auditors are going to be looking for.  Originally, the idea was to have the auditors go into the Wal-Mart stores and check on certain pre-determined items (unknown the store employees) and assign a grade based on how stocked those products were.  However, before the actual auditing process ended up taking place, it was determined that it would be beneficial to the employees at the stores to know the products that were being checked because those would most likely be highly driven items for the time of the year.  This entailed a rather tedious process for store managers as they had to allocate employees to the task of sticking green stickers next to products that needed to be stocked instead of actually just stocking them.

While the idea is good in theory, the actual outcome has been less than stellar since a good portion of the stores now have incredibly well-stocked green dot items with very poorly stocked products immediately next to them.  This should have been expected since the employees could focus purely on the products they would be evaluated on.

This situation is a very direct link to supply chain concept discussed in class.  In this case, the retail stores a sort of bottleneck.  After the products are produced and shipped to retail locations, they are not being put out fast enough to get to the customers.  Managers need to focus on properly allocating their limited employee resources to getting the task completed.

Do you think that this process will work?  How else could Wal-Mart improve its product stocking?

 

Retail to E-tail

There are a lot of pros and cons to doing online shopping as opposed to in-store shopping. Online shopping seems like it only affects consumers by giving them a different medium to make their purchases but we fail to realize that it affects the sellers as well. Through online purchases, businesses gather a lot of data about consumers. Sellers can track which sections of items are the most popular, which products are the most viewed and for how long, and which products are most browsed at but not bought. This gives online sellers a competitive advantage over in-store sellers as they know more about their customers. And everyone knows that the understanding your customer is one of the most important factors in having a successful business. This is empowering in-store sellers to seek e-commerce level data.

The article talks about one company that brings customer tracking data to in-store businesses. This is in hopes of slowly bridging the competitive gap between in-store purchases and online purchases. How can they possibly get consumer data without changing the in-store purchase process? By simply observing the customers! Prism Skylabs specializes in in-store surveillance equipment that tracks customer movement. Prism installs special cameras that captures everything in the store and then is sent to the store’s computers where it is processed by Prism’s special software. The images of the actual shoppers are cut out to respect their privacy.

What is so different about Prism’s techniques than regular surveillance cameras? Prism’s software allows them to “look at which products are hot, which are being moved around and touched, and all kinds of data that allow merchandise teams to understand what is going on across a wide range of stores”. This allows the sellers to get information that the type of information that online sellers use to enhance their systems to get more purchases.

Who is using Prism? Right now, Prism has partnered up with 30 retailers. Retailers that Prism is working with include T-Mobile and Famous Footwear. Does it actually work?  A candy store in Oklahoma City was using Prism in their stores and after close observation they changed their premium display to low-selling seasonal candy rather than their famous candies that buyers usually take the time to look through the store to buy. This allowed the store to quantify the customer’s thoughts and make an effective decision in their operations.

Moreover, Prism is not the only data providing company that is emerging. Other companies are picking up on the importance and building unique strategies and techniques to sell to businesses. For example, Shopkick is an app which personalizes deals for a customer in real time as they walk through the store.

Is it worth it to sellers to invest in these data gathering companies?

How do you feel as a consumer towards this type of innovation? Do you feel that you will be making more beneficial purchases or do you feel manipulated by the sellers to buy their preferred products?

Link:http://www.businessweek.com/articles/2013-04-25/to-catch-up-with-e-tail-tools-to-track-shoppers-in-the-store

Airline Industry Summer Strategy: Have lessons been learned?

“As an airline, if you’re not excited about summer, you’re in the wrong business,” said Mike Van de Ven, Southwest’s chief operating officer. In other words, if you cannot handle the heat get out of the kitchen. This summer, airport crowds are expected to be the largest in the U.S. since 2008. In 2012, all airline flights including regional had an average 76.1% on-time flight arrivals (flight stats analytics WSJ). That will not “fly” this summer.

image_security_linesWhat method of forcasting informed Airlines that airport crowds are expected to be higher than recent years?

United had a terrible summer last year—only 67.9% of flights arrived on-time in summer months. Customer complaints soared. The airline blamed computer system problems related to its merger with Continental Airlines and an attempt to schedule planes and crews more tightly. The plan backfired because it created longer delays and widespread disruption when tighter schedules couldn’t be met. The use of Gantt charts to schedule turnover time is a simple strategy Airlines use. They are constantly coming up with new ways of speeding up this complex process. Southwest does not have to purchase many Airlines because of how fast they can turnover planes. They plan to use spare airplanes this summer to accommodate stuck travelers more quickly. Southwest plans to routinely keep operating late into the night rather than cancel flights on stormy days. This is a contributor to why Southwest is a leader in customer satisfaction.

What is a disadvantage to scheduling each project to tight with each other?

United says they are better prepared for summer because it has more staff and better scheduling. In addition, the airline has rolled out new graphics screens for its computer system to make it easier and faster for airport agents to use. United also is introducing new boarding lanes at gate areas. Five different boarding groups will line up in different areas, similar to how Southwest lines up customers by groups, so that each group will have a designated place to wait. A brilliant new seating system is set to take off. The coach cabin will board window-seat passengers first, then middle seats, and aisle seats last. With the “Wilma” system, as United calls it, seats fill faster because people already seated don’t have to get up as much to let a row mate in.  Now there are more reasons than one to get an window seat.

The industry as a whole have made changes that fliers should be aware of before making travel plans. Budget cuts in Transportation Security Administration overtime will likely lead to longer security-screening lines. Make sure travel plans are set in stone because domestic ticket fees change  to $200 from $150, and international change fees went to $300 from $250. United Airlines, Delta, American, and US Airways collected a total of $2.3 billion in reservation cancellation and change fees last year, according to the Department of Transportation.

Will higher change and cancellation fees persuade fliers to book with other airlines?

What may be the reasons Airlines raise these fees? http://online.wsj.com/article/SB10001424127887324659404578499162528986162.html?mod=WSJ_hpp_LEFTTopStories

Boeing, flying high once again?

After 15 months and millions of dollars spent, the Boeing 787 Dreamliner has resumed commercial flights. The groundbreaking jet, introduced in July 2003 was dubbed as the next generation airplane that would revolutionize the way air travel operated. Soon after preliminary flights, major aircraft corporations began to notice technical and mechanical issues that affected the reliability of the jet. These problems resulted in flights being delayed and cancelled. In January, two 787s owned by Japanese airlines experienced burning batteries that would later ground all 787s.

Prior to the grounding, delivered 787s logged a reliability rating of 97.7% (23 delays/cancellations out of 1000 flights). This result was comparable to the long tested and proven 777 that that 787 aims to replace. As technology expands, systems become more intricate and coincide with higher rates of failure. The 787 is an example of new age lithium-ion batteries, electrical systems, and computer systems that alter service requirements. This plane alone requires 10 times more power during startup than traditional Boeing planes, computer and electrical systems to be turned on three hours before each flight, and scheduled maintenance in between each flight.

During this downtime Boeing continuously has been mass producing these airplanes to fill the 800+ orders that have been filed from 50+ customers. By April 2013, 50 planes have been built and delivered to their respective companies. However, this plane does retain more positives than negatives, thus accounting for the 800+ orders. With this new technology, the planes will be able to be serviced in as little as 45 minutes. This will allow for companies to keep their planes in the air instead of on the ground. In addition, new light weight materials have been used and new fuel efficient engines fitted on the wings that allow for longer distance flights without using more fuel.

Aboard the new computer system, Boeing has also included a transmitter that will upload the airplane’s data to a world-wide network managed by Boeing’s facilities near Seattle. This system will track each jet’s information, making it easier for mechanics to fix any issues that may have occurred during a flight. This system will also allow for Boeing to monitor necessary maintenance updates as well as be able to ground any planes that it deems unsafe to fly.

Years behind schedule and plagued with problems, the Boeing 787 did not have a successful start. Boeing executives believe that in the future years to come, this plane will be more reliable than the 777 and project a reliability rating of 99+%. The 787 is a key example of problems during the operations strategy of a company and their ability to overcome difficult situations that result in millions of dollars of losses. At this point the 787 is operational, but if similar problems occur in the future, Boeing may lose potential orders.

With so many problems occurring with the 787, do you believe that its main competitor (Airbus) may be regarded as a safer investment?

What do you believe lies in the future for the 787? Will it continue to experience more problems or will it beat the projected 99+% reliability?

Works Cited
Ostrower, Jon, and Andy Pasztor. “Dreamliner’s Other Issues Draw Attention; Boeing and Airlines Try to Improve More Systems After Fixing Battery Flaws.” Wall Street Journal (Online): n/a. May 20 2013. ProQuest. Web. 22 May 2013.

Grubhub Grabs Profit by the Seams

GrubHub and Seamless have now merged into one company. Last year alone they collectively earned over $870 Million dollars in profit. GrubHub has Chicago origins while Seamless started in New York.  Mike Evans the co-founder of GrubHub and the newly combined companies COO said, “I’m excited about the expanded restaurant network that our diners will be able to use.”

The merge initially has many benefits, but over time there are very important executive decisions to make in order to optimize all dimensions of a quality service. One benefit is that combined they will operate in over 500 cities in the United States. They also decided to keep all 650 full-time employees. The former CEO of GrubHub Matt Maloney will remain CEO while the former CEO of Seamless Jonathan Zabusky will be president.  Both former companies have merged with much smaller organizations in the past. For example in 2011 GrubHub bought Dotmenu which gave them an extra 250,000 menu listings at different restaurants around the nation.

The company still has many decisions to make. One decision the company has yet to make is the name of the new brand. Perception is reality, and they should take very careful consideration of how to name the new brand. They have been heavy competitors in cities like Chicago for many years, and they have both built their own brands into what they are today. GrubHub did have more profit, and therefore it would be advantageous to keep that name over Seamless. Changing the name entirely is also an option. Since there whole process is derived from online use it is unlikely they will create a new name. For example if a family uses GrubHub or Seamless on a nightly basis, they will likely have the URL memorized or saved in their favorites. This means the new company needs to be very transparent and loud with their changes in order to retain the brand loyal consumers from both companies.  I have one recommendation if they decide to change the name of the company, and that is to buy a new website with the company name. Then link both former websites to the new website which on the surface seems like it would satisfice all the consumers. From there the new company needs to internally improve their servicing process.

After the merged company has chosen a conforming brand they should also merge the processes to optimize reliability. They can assume they will have a large impact in the market for online food ordering because separately they held large portions of the market share. It is likely that both former organizations had their own unique processes, but one standardized process would be most financially beneficial.

Do you think the new company should change their name? Or should they use GrubHub or Seamless as the new company name? Do you think they should standardize their processing systems? Overall do you think this merge is beneficial to the owners?

 Sources:

http://www.chicagotribune.com/business/breaking/chi-grubhub-seamless-20130520,0,4610644.story

Winner! Winner! Chicken Dinner!

starbucks_vs_mcdonaldsCorporate America is full of big successful companies who reward their investors nicely and have a winning management strategy. There are two companies that are consistently making progress, growing, and paying dividends. They go by the name of McDonald’s and Starbucks. Both of these companies success could be attributed to their management strategy.

As of late one of their management focuses is to keep their push on international expansion. Both companies have a great global presence and China remains a strong point for them. Starbucks recently opened 500 new stores in China, bringing the total to 1500 in the country. McDonald’s is currently working on diversifying their menus in top countries such as China.

Hiring great leadership and accountability are also two strategies that are strong in both companies. Starbucks company founder Howard Schultz continues to come up with innovative products to expands the company’s product portfolio. An example of trying to retain top talent and hold managers accountable was in late 2012 when McDonald’s let go of former head of US operations Jan Fields, as the companies earning were disappointing.

download

Another strategy that is seen in both companies is the constant flow of product diversification. McDonald’s continues to broaden its product portfolio by offering high quality coffee and healthy drinks. They offer these products in their traditional restaurants and their cafes. Also, Starbucks founder Howard Schultz continues to introduce different products.

Year in and year out, McDonald’s and Starbucks are the most social companies in the world in the restaurant business. Recently it was said that Starbucks lost its position to McDonald’s as the most social company. The main reason was that in late 2012, McDonald’s put up a campaign of what goes down in behind the scenes and it also opened up to any questions from the public. Because of this McDonald’s social reputation and audience has been on the rise ever since.

As we can see, management strategy plays a big role in both of these companies as both them continue to grow and show profit. New product innovation is huge for both of these companies. McDonald’s rolled out the McCafe in order to compete with store like Starbucks and Dunkin Donuts. In my opinion, this was a great success. I have many friends that actually prefer McDonald’s coffee to Starbucks and Dunkin Donuts. The day I found that out, I was in utter shock, as I did not think people would be going to McDonald’s for their morning coffee over companies such as Starbucks and Dunkin, where coffee is their specialty.starbucks

The question that comes into play is do McDonald’s and Starbucks have what it takes to keep up in their industries, continue to introduce a wide range of products, and produce at such a high level? In my opinion, there is no doubt that both of these companies will continue to succeed on the same as they are both industry leaders. What are your thoughts on this subject?

 

Refrences

http://www.forbes.com/sites/panosmourdoukoutas/2013/04/25/starbucks-and-mcdonalds-winning-strategy/

http://www.forbes.com/sites/haydnshaughnessy/2013/02/21/how-mcdonalds-toppled-starbucks-from-the-social-top-spot/

http://www.marketwatch.com/story/4-strategies-for-mcdonalds-management-2012-11-21

 

Best Buy Questions Whether New Management Strategy Can Steer the Company Back on Track

best-buy

Best Buy has to rethink it’s management plan because it is losing business. From a sales perspective, it has not been doing as well as it once was, and in this economy, it is really taking a toll on the business. The number one reason for the drop in sales is due to inexperienced sales associates who can not adequately tend to customer’s questions and needs. One retailer analyst, Gary Balter, referred to the franchise as “that blue and gold store where the salesperson usually can’t help you.”  This does not send out a good message to consumers nor help to turn this around. So what is Best Buy going to change in it’s operation strategy? Clearly, what they are doing now is not working.

One possible solution is that the Vice President is trying to turn this around by starting to implement product knowledge education into the company. If the number one reason for lack of sales is the sales people, then that is where the VP should start. By training the employees properly and quizzing them on the products, they can be more helpful to the customers who are asking the questions. Giving incentives for reaching sales goals is another great way to boost sales and invigorate energy out on the sales floor. Scheduling the strongest employees on weekends, when Best Buy stores are at their busiest, is another smart approach that the company has begun to implement.

One problem that Best Buy faces is it’s online competition. Twenty percent of Best Buy’s business comes through online purchases, but it’s competitors have a one-up on them. Running online operations is costly, far higher than other websites because of the high labor costs and long-term leases that come along with the fourteen-hundred existing retail stores. Another issue that pops up with the retail locations is the fact that many of the people that walk in the door are “browsers,” not “buyers.” Many will seek out different products yet resort to purchasing online or not at all, causing some stores to go out of business. There has been no improvement with store closures yet, but with the new strategy implementation taking place, customer satisfaction has gone up a bit recently.

Amongst other problems, staff turnover is higher than ever, historically speaking. The average staff turnover to date is about sixty percent, increasing from thirty five percent in previous years.

It is always a sad thing to see American companies go out of business. Hopefully, the VP’s plan works because as we’ve learned, understanding the marketplace and customers needs, wants, and demands is a crucial element in the success of maintaining a business. Operating costs are a key factor to take into consideration as well. Do you think Best Buy has a chance?

References:

http://online.wsj.com/article/SB10001424127887324743704578444733449436900.html

http://www.google.com/search?hl=en&site=imghp&tbm=isch&source=hp&biw=1440&bih=686&q=best+buy&oq=best+buy&gs_l=img.3..0l10.822.2889.0.3173.8.7.0.1.1.0.148.471.6j1.7.0…0.0…1ac.1.14.img._SW2SohCc8k#imgrc=sCo_DVyj7x89mM%3A%3BJu5F4ITQI9zFAM%3Bhttp%253A%252F%252Fwww.savingadvice.com%252Fimages%252Fblog%252Fbest-buy.png%3Bhttp%253A%252F%252Fwww.savingadvice.com%252Farticles%252F2007%252F06%252F28%252F101581_12-tips-for-getting-the-best-price-at-best-buy.html%3B800%3B551

Google Wallet… The Next PayPal?

gmail-google-wallet (1)

PayPal is known as “the world’s most loved way to pay and get paid”… but pretty soon it may not be the only way. PayPal pretty much has the market cornered when it comes to buying and selling online, but there are some problems with it. First off, PayPal requires you to have an account. Users of other applications, such as Venmo, must have an account and download a mobile application to be able to send money.

Enter: Google, who has decided to allow users to send money via Gmail. Whether you aim to send money to a friend or conduct a business transaction, this has thepotential to drastically change the way we send and receive money online. Similar to PayPal, users will be able to link their bank accounts to Google Wallet will be able to receive payments for free, while having to pay a 2.9% transaction fee when sending money from a debit or credit card. This is a bit different from PayPal, as the transaction fee has to do more with what type of payment it is (a gift or a payment for goods), rather than the method you are using to pay.

Either way, there are more people on Gmail than any other e-mail provider globally, and there seems to be a huge market for them. The thing about PayPal is that it seems a lot of people don’t know how to use it. With this new Gmail payment system, users will be able to attach their money in an e-mail the same way they would attach a photo, video, or any other document. As the article says, “this could help give mobile payments the push they’ve needed to go from being a novelty item to part of our everyday lives.”

Google Wallet announced, two years ago, that they were not able to implement Near Field Communication Technology. They could have given up, but the company is always looking for continuous improvement. This incremental improvement could lead to something bigger one day that could change the way we pay for goods. The change from NFC Technology to this PayPal “copycat” can be compared to the activity we did in class where we were being timed to pass around the ball. After going over the time limit, we glanced at more successful groups, took some of their ideas, and added them to ours until we beat the time. It’s kind of similar to what Google is doing here.

This new system hasn’t come without criticism, though. An Australian professor has called the payment system “dangerous”, citing the fact that hackers target Android systems, making the Gmail payment system vulnerable to their attack. He says that their password protection is not enough, and a two-factor authentication system would need to be implemented (theaustralian.com.au) People’s emails are hacked all the time, so I absolutely see his point.

 

 

Do you think Google can compete with PayPal? How susceptible do you think this system will be to hackers?

 

 

Sources: http://www.forbes.com/sites/laurashin/2013/05/16/google-to-allow-gmail-users-to-send-money-via-email/

 

http://www.theaustralian.com.au/australian-it/internet-expert-brands-gmail-payments-as-dangerous/story-e6frgakx-1226645045676