The iPhone may have some actual competiton now. According to BusinessWeek, in the third quarter of this year, Samsung Galaxy III has outsold the iPhone by 1.8 million during this 3-month period when comparing shipment orders to sales of the iPhone. Samsung has been the only smartphone even close to competing with Apple since the iPhone’s inception. We have recently been talking about supply chain management and this could be why Samsung has such an edge up compared to other smartphone manufactures. As we learned in class, companies are not competing against each other, rather by their supply chain. Samsung is able to produce its own chip, flash memory for internal storage and Super Amoled handset displays. They are the only smartphone manufactures who do this, while Apple designs their chips and then hands it off to someone else to manufacturer them. They also outsource their production of the actual phone to factories in China. Apple’s supply chain process has been working will for them which are why they are ahead of their competition besides all of the features of the phone. Samsung is closely following Apple’s supply chain model by controlling what they can as much as possible. Samsung has also recently been sued by Apple for imitation of their phone. Do you think they will eventually be able to have a leg up on Apple do to their supply chain model? Or are they a top competitor because their phone is so closely imitated to the iPhone?
