Author: ekaterinar301s12

Would you buy a $100,000 dollar car at a Shopping Mall?

Posted on by ekaterinar301s12

Aside from developing and manufacturing high performance electric vehicles, Tesla also sells their product in unique and different ways- at shopping malls. Imagine you are going to a mall to shop for holiday gifts and then you see this beautiful auto, right at the mall. It is very convenient, isn’t it?

There are a few reasons why Tesla decided to sell cars at malls:

  • Easy to reach a wide crowd: “We want everyone — from kindergartners to grandparents — to come in and see for themselves why driving electric is the future.” (Tesla Borrows From Apple to Sell Cars)
  • Tesla is borrowing Apple’s sales strategy.  Tesla is creating a unique and upscale experience targeted at above upper middle school families, similar to what Apple has done. Tesla is trying to create a strong emotional connection with their brand, sell the quirky, intelligent lifestyle that they represent.
  • All stores will be factory-owned which allows the company to have absolute control over their entire sales channel (Tesla autos for sale in unexpected places)Do you think selling Tesla at shopping malls will succeed? Would you buy a $100,000 car at a shopping mall?

 

Do you think selling Tesla at shopping malls will succeed? Would you buy a $100,000 car at a shopping mall?

 

 

Model S has arrived

Posted on by ekaterinar301s12

 

I’m very happy to share with all of you that Tesla Motors delivered their first electric sedan – Model S on June 22, 2012 (Model S Deliveries have begun). That was a very important day for the company because all resources were put into development and production of Model S. Model S is their second, but the first mass-market model. Therefore, company is taking a big risk.

In class we discussed whether it is better to produce a new product or improve the old one. Tesla develops and manufactures electric vehicles with unique design, performance and efficiency and sells its product at a reasonable price. Their product is considered a niche product, because there are not a lot of high performance fully electric cars.

The company is definitely a top innovator in its industry. Furthermore, Tesla is planning to go beyond just producing electric cars and to make a real difference in the auto world. I’m pretty sure the company will be able to accomplish its mission. Why? Because Tesla follows their simple strategy:

  1. Build a sports car
  2. Use that money to build an affordable car
  3. Use that money to build an even more affordable car
  4. While doing above, also provide zero-emission electric-power generation options (http://www.teslamotors.com/fr_FR/node/3917)

There are many reasons that Tesla to succeed. First of all, it is evident that gas prices are rising. We can’t change the price on gas, but we can avoid it by driving a fully electric auto, like the Model S. Consumers are becoming increasingly more concerned with social responsibility by choosing green products. Green isn’t a fad or trend anymore; it’s now an entire economy and way of working. Electric cars are usually not the fastest cars and often, not the best looking. Tesla is different. Their focus on style and emotion is as strong as their focus on innovation and efficiency. Therefore, people who care about style will probably choose Tesla. Do you think Tesla will succeed in their journey?