Apple Corporation seems to always have something new to keep their name a popular topic. Even though the adjustments they made to their software are very minimal and there are already systems very similar out, every new launch from Apple a huge hype and gets attention from majority of people.
Every time a new software or phone is released by Apple, they have a huge Keynote that has viewers from all over the world. Apple does not spend money on the advertising for the Keynote but they are still able to have millions of viewers. The Keynote goes through the details of the new product, shows the product to the public for the first time, and finally gives the release date for the item. With the release date being in the near future, customers gain anticipation to get their hands on the product when it first goes public.
Apple now has a cycle for each one of its’ products so they are constantly introducing the next big thing. With this stable cycle, Apple is always able to keep their company on the surface and continue to be a popular brand. Although some may think Apple is making their previous products go out of date very quickly, the purpose of Apple’s constant cycle of upgrades is to make their product irresistible to the millions of people that have yet to buy the product. The cycle also manages to keep the competitors on their toes; when they come out with their first of a product similar to Apple’s, Apple is already ready to release the next generation of the product.
Apple is making their product cycles long enough to have customers with the past model upgrade at the time of release while maintaining the newest products constantly. Some people are ready for the upgrade when it comes out but even the people that are not will be intrigued by the newest release and pay the price to keep up with the latest and greatest from Apple. For example, Apple is at the 8th generation of iPhones, but when the six came out there were still lines for hours the day of the release, even after some people participated in the online preorder that Apple offers.
Thus far the Apple product cycle has been able to keep the company pretty successful and at the top of the market. Apple is able to release the newest products without spending much on advertising and having a good turn out.