Nike was founded by Phil Knight and Bill Bowerman in Eugene, Oregon, originally known as Blue Ribbon Sports. The company’s operations started off by selling shoes out of a car at track meets. Today Nike has many retail stores located all over the world selling their products and is known to be one of the best suppliers of athletic shoes and apparel. Not only do they supply athletic apparel and shoes but they are a major manufacturer of athletic equipment. How was Nike able to become so successful? By having great management and operations to develop and enhance their great product.
In the beginning Nike operated on instinct, they took a guess on how many shoes to produce to put on the shelves at local retail shops. But since then they have overhauled its computer systems to supply more quickly to more places with the correct amount of product. Not only has Nike improved their supply of product but on their growth as a company. Nike has added to its portfolio brand which includes Converse, Hurley, and Jordan Brand. It has also grown by sponsoring many of the best athletes and sports teams in the world. Over the past few years Nike has really been devoting as much energy as it does to its marketing strategy and sneaker design to developing supply chain management and top-tier information system.
I have previously worked at one of Nike’s retail stores in Chicago. Most people may know it as Niketown Chicago however as it reopened a little over a year ago it is now known as Nike Chicago. It may not seem like there is a difference but there is by the kind of store it has become. Changing over to Nike Chicago has now made it one of the Brand Experience stores, which means it will carry some of the newest and best of Nike’s products that some Nike stores won’t carry. The presentation of the product as well as “Premium” customer service is also provided. While working for Nike I realized they really care about the consumers making sure the employees were taking care of them. “Premium” service was really emphasized at Nike, to provide consumers with the best experience they will ever have.
Not only was I able to see how Nike has improved their product and provide “Premium” customer service but I was able to learn and see the operational aspect of a Nike retail store. In class we learned about some of the basic functions of operations managers which is planning, organizing, staffing, leading, and controlling. I worked in operations for Nike for over a year and contributed to some of the functions to help out my operations manager. I contributed to the operations team by helping out with scheduling, budgeting, and with staffing. I have learned a lot being in that position and it will definitely help me out in the future.
Why do you think Nike has become so successful over the years? Do you think the Nike store in Chicago has changed? If so better or worse?