Over the past year Google has been on a shaky path. Google’s mobile sector did horribly compared to Apple. Major competitors were constantly outperforming Google’s productivity and sales. Despite the threats Google has faced, the company is not worried about their competitors. According to the article, Google’s shares rose 26% over the past year while their major competitor’s (Apple) shares fell 36% from the previous year. Google is very optimistic about the future.
Google C.E.O., Mr. Page, still holds his head up and says “As C.E.O., it’s also super important to keep focused on the future,” Mr. Page said. “Companies can tend to get comfortable doing what they’ve always done, with a few minor tweaks. It’s only natural to want to work on things you know. But incremental improvement is guaranteed to make you obsolete over time, especially in tech.” (New York Times)
I definitely think this is the right attitude to have. Many companies think of great ideas but then after time they lose the innovation that drives customers wanting more. Especially since technology is constantly changing, it is so important to keep pivoting ideas. Google is currently focusing on different strategies and future technology products to help Google gain the creative edge against competitors. Major projects that Google is thinking about launching are cars that drive themselves and glasses that connect to the internet also known as Google Glass. (Talk about a major headache). But these ideas are what keep people talking and coming back to see what is going on. Companies need to keep changing their ideas in order to be successful.
Also the C.E.O. of Google knows that introducing new products and sales are very important to the business, but that is not the only thing to focus on. He is a firm believer in control. He states that the “its core business is being run more efficiently”. Controlling staff, spending, quality will all impact the company as a whole. By focusing on efficiency, that will improve the overall quality of the company like we discussed in class during the red bean experiment.
According to the article it seems that the C.E.O. of Google is very proactive which is a good management and leadership skill to have. He knows that the main focus is quality, which is an important aspect to a company. He consistently works very hard at improving quality and puts an emphasis on change. Whenever Google faces a problem or a potential threat, Google responds actively in order to fix the problems. They focus on the issues head on in order to reduce the possibility of any future threats towards the company.
Hopefully Google will really follow through with their future products and have a better year than last year. I cannot wait to have a car that drives itself!